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Samworth Brothers launch new ready meal brand in Waitrose and Ocado
my healthy kitchen, a new brand from Samworth Brothers, has just been listed in Ocado - and will soon launch in Waitrose stores nationwide.
9.
May
2017.
Samworth Brothers launch new ready meal brand in Waitrose and Ocado
Hi ,
I wanted to let you know about the latest brand innovation from Samworth Brothers, my healthy kitchen, a new range of nutritionally balanced ready meals. Following a successful launch on Amazon Fresh in February 2017 myhk are delighted to announce that they've secured a new listing on Ocado and are due to launch in Waitrose stores nationwide on 15th May. We thought this might be a great fit for you and your readers?
We would love for you to try them for yourself so let us know if you would like samples? Interviews also available upon request.
Speak soon,
Beth
Samworth Brothers launch new ready meal brand in Waitrose and Ocado
my healthy kitchen, a new brand from Samworth Brothers, has just been listed in Ocado - and will soon launch in Waitrose stores nationwide.
Click here to download image
my healthy kitchen is a fresh approach to the classic ready meal, combining wholesome ingredients with internationally inspired recipes to create quick, tasty meals for health-conscious consumers. Every meal is under 500 calories and contains at least one of several health benefits, including being low in fat, sugar, or saturated fat, a source of protein or fibre, or being 1 or more of the 5-a-day recommendation.
The range is the latest brand innovation from Samworth Brothers, one of Britain's biggest food manufacturers. It's been launched from the company's new development site, which has the flexibility to try out new ideas and concepts.
Having successfully launched initially on Amazon Fresh in February 2017, my healthy kitchen is now available at Ocado, and will soon be listed in Waitrose stores nationwide.
my healthy kitchen is a fresh approach to the classic ready meal, combining wholesome ingredients with internationally inspired recipes to create quick, tasty meals for health-conscious consumers. Every meal is under 500 calories and contains at least one of several health benefits, including being low in fat, sugar, or saturated fat, a source of protein or fibre, or being 1 or more of the 5-a-day recommendation.
The range is the latest brand innovation from Samworth Brothers, one of Britain's biggest food manufacturers. It's been launched from the company's new development site, which has the flexibility to try out new ideas and concepts.
Having successfully launched initially on Amazon Fresh in February 2017, my healthy kitchen is now available at Ocado, and will soon be listed in Waitrose stores nationwide.
Click here to download image
Alastair Johns, Brand & Business Development Manager at Samworth Brothers, said: "my healthy kitchen is an exciting new brand development in a growing category. There's a continuing consumer movement towards healthier products, and my healthy kitchen is an innovation that closely follows the trend. The brand has a lot of potential; while we've launched initially with six SKUs we have big plans for myhk, and will be developing new, exciting products at pace.
"The listings in Waitrose and Ocado are testament to the quality of our product. With the success of the launch, we're now moving manufacturing to one of the main Samworth Brothers sites, ready to take my healthy kitchen's next steps.
Alastair Johns, Brand & Business Development Manager at Samworth Brothers, said: "my healthy kitchen is an exciting new brand development in a growing category. There's a continuing consumer movement towards healthier products, and my healthy kitchen is an innovation that closely follows the trend. The brand has a lot of potential; while we've launched initially with six SKUs we have big plans for myhk, and will be developing new, exciting products at pace.
"The listings in Waitrose and Ocado are testament to the quality of our product. With the success of the launch, we're now moving manufacturing to one of the main Samworth Brothers sites, ready to take my healthy kitchen's next steps.
Click here to download image
For sampling arrangements, interviews, or further information, please contact Beth Stanford at Together Agency on Email:beths@togetheragency.co.ukTel: 0115 956 4110 Mob: 07487 268 857.
Notes to editors
my healthy kitchen, or myhk, are better-for-you ready meals made with fresh, wholesome ingredients and inspired by global cuisines. All myhk meals are under 500 calories, ready in just 4 minutes and have at least one other benefit such as being low in fat, salt, sugar, or saturated fat, being a source of protein or fibre, or containing at least 1 of your 5 a day. With a versatile range vegetarian, vegan, and dairy-free options are available. With an RRP of £3.95, my healthy kitchen meals are available on Amazon Fresh and Ocado and will be launching in Waitrose stores nationwide on 15th May.
For sampling arrangements, interviews, or further information, please contact Beth Stanford at Together Agency on Email:beths@togetheragency.co.ukTel: 0115 956 4110 Mob: 07487 268 857.
Notes to editors
my healthy kitchen, or myhk, are better-for-you ready meals made with fresh, wholesome ingredients and inspired by global cuisines. All myhk meals are under 500 calories, ready in just 4 minutes and have at least one other benefit such as being low in fat, salt, sugar, or saturated fat, being a source of protein or fibre, or containing at least 1 of your 5 a day. With a versatile range vegetarian, vegan, and dairy-free options are available. With an RRP of £3.95, my healthy kitchen meals are available on Amazon Fresh and Ocado and will be launching in Waitrose stores nationwide on 15th May.