Morpher Folding helmet raisingequity on Seedrs to save lives

For immediate release, London 1.5.17The life-saving, multi-award winning,MorpherHelmet, launched a crowdfunding campaign with investment platformSeedrsis at nearly £490,000, which is more than 80% of its £600,000 target.

Anyone, cyclist or not, can buy shares in Morpher via Seedrs, in return for equity in this exciting new company, who's product is set to make cycling safety easier for everyone. The beauty of Morpher is that it folds flat and fits into a small bag or case, overcoming the major reason why cyclists won't wear a helmet.

Watch the Morpher campaign video here

Morpher was invented by two times British Inventor of the Year, Jeff Woolf, for the 83% of cyclists who don't wear a helmet because they are too cumbersome to carry. With more bikes than cars sold today in the US and Europe this presents a major solution to a growingroad safety problem. RoSPA reports that in the UK75% of cyclistfatalities were from serious head injuries.

There are at least 200 million people worldwide who use bike schemes and 90% of them don't wear a helmet even though they know it's potentially extremely dangerous.

Jeff, who was awarded an OBE for innovation, set about solving this problem by inventing a helmet that could fold flat so people could pop it into a bag as small as a laptop case when not in use.

"The goal is to get people to carry a Morpher in their bags, it will become a habit: habit that will save lives", says Jeff.

A successful reward based crowdfunding campaign on Indiegogo has raised nearly $400,000 from 3,000 backers and over 4,000 helmets have now been sold. The company has built up a strong community of cyclists and supporters worldwide. Funds raised will be used to meet the overwhelming demand from distributors, agents, retailers and cyclists.

Morpher has patents granted in many countries, pending in several others, has CE1078 and CPSC safety certification and is manufactured by one of the world's leading helmet manufacturers who also produce for big name brand cycle helmets such as Bell, Giro, Scott, Lazer, Specialized, Bolle, Kali, POC, Trek and Limar.

Plans for Morpher include worldwide distribution and development of a range of exciting new products for the snow sports, motor sports and security markets.

"The launch of the Seedrs campaign and the incredible response to Morpher so far means that I am now close to fulfilling my dream of getting as many people as possible to find it easy to carry a bike helmet.If we save even one life because someone is wearing a Morpher Helmet then it will all have been worth it.", says Jeff.

Through the Seedrs campaign, the company is seeking to raise £600,000 against a pre-money valuation of £4,500,000.

Ends

www.morpherhelmet.com

www.seedrs.com/morpher

For further information, jpegs,video, interview and more information please contact: Caroline Ratner, caroline@carolinecomms.com 020 8209 0120 or 07976 765453

Notes to Editors

Morpher is the world's first flat folding helmet. Morpher folds & unfolds quickly and simply, so it's perfect for cyclists who want to carry a helmet more easily.

Why Jeff Invented the helmet

Wearinga helmet can significantly reduce traumatic brain injury or worse. Concerns for cyclists' safety are rising as casualty and fatality statistics increase as more people take upcycling.

Morpher aims to give the world an unprecedented ease of access to cycle safety.

Morpher already has interest and orders from sales agents and distributors from the US, Japan, Germany, UK, Israel, China, India, Brazil, Mexico, Denmark, Singapore, Korea, Belgium, and many other countries. With over 1000 bike share schemes around the world, many in countries where wearing a helmet is mandatory, the potential for sales in this sector alone, is enormous.

Morpher Helmet has won prestigious awards for innovation and inventions:

iF D+I Award ‘16

Edison Gold Award

Time Magazine AND Popular Science Invention of the year