MOTHER AND DAUGHTER TEAM LAUNCH INNOVATIVE NEW MATERNITY PRODUCT THAT "HUGS" YOUR BUMP IN WHOLESALE MARKET
Mother and daughter duo Jane and Lucy Saunders have launched an innovative new maternity vest into the UK maternity market that is the must-have for all pregnant women and which is being sold for wholesale.
The Body Bump has been created to keep bumps safe and secure and to offer total comfort for mums right from the very start of pregnancy.
The Body Bump is a non-ride up pregnancy garment that is designed around the mother. Jane explains: ‘Our vest is designed to move with you. So many pregnancy bands or vests for bumps can be an instrument of torture, but The Body Bump is perfectly designed to give your bump a hug.'
Designed with a light, seamless support, the vest is washable and pings back into shape. It has multi-use, so it's also great for the gym, yoga and running with its breathable fabric.
The Body Bump is being presented at 2017 wholesale trade shows in Harrogate Nursery Fair from 28th-30thMarch; at Bubble London from 16-17 July; and at INDX Intimate Apparel in Solihull from 6th-8thAugust. The Body Bump wholesale price is £15 per garment, with a minimum order of 10.
Suitable for all mums-to-be and nursing mothers, The Body Bump is a stylish, yet practical must-have for any maternity wardrobe. The Lycra blend material means that the slip is comfortable yet supportive, fashionable yet simple.
Jane explains how she and her daughter Lucy came up with the concept: ‘A lot of pregnancy brands focus on the baby and forget about the mum, and we wanted to change that. The Body Bump is the perfect versatile support for mummies' tummies through pregnancy, post-partum and beyond.
Lucy 25, and Jane, 51, are both from Cheltenham. Lucy graduated from Birmingham City University with a Fashion Retail Degree, and since then the mother and daughter duo have run an Aesthetics Clinic in Cheltenham.
Lucy explains how The Body Bump came about: ‘Our main focus is "wellbeing" with all our products and we have interacted with women and their needs all our lives, so through listening to them The Body Bump was born. There is nothing like it and we wanted to create something that takes women from the start of their pregnancies right through to the end.'
Jane and Lucy say they inspire each other, enjoy client relations, both love clothes and share the same ideas. Lucy adds: ‘We want to make people feel good. The Body Bump started its life as a go-to durable slip for any woman to wear as a casual garment, but swiftly received acclaim from scores of pregnant women who were thrilled with its forgiving stretchy material, as well as the length of the top, meaning it hides your bottom, whilst celebrating a baby bump.'
Jane comments: ‘We've already had lots of positive feedback about The Body Bump from pregnant women that have purchased it, so we have no doubt that it is going to do really well when it reaches the maternity market. Our customers have said that it was their ‘go-to' top throughout their pregnancies because it's so easy to wear! It's also easy to wear on it's own over trousers, or as a support garment under a dress. It is this lovely light support that lead us to the term "give your bump a hug".'
ENDS
For more information about the product, visit www.myfabody.com or email Lucy Saunders: lucy@myfabody.com
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