Small Business expert available for comment. She is on a one woman mission to get female entrepreneurs to self-promote!
It’s no coincidence this year’s International Women’s Day theme is #BeBoldForChange...
This year’s International Women’s Day theme is #BeBoldForChange. Women need confidence to stand up and shout from the rooftops about their small businesses in order to grow their businesses. However it is confidence and credibility that are the main challenges women face when running their businesses according to a recent survey carried out by the FSB (Federation of Small Business) to a sample of 2000 women.
The FSB has tied in with Facebook and Enterprise Nation to run a national campaign called #SheMeansBusiness with the aim to reach 10,000 female business owners and to address these issues.
Having set up two small businesses from scratch and working with hundreds of women in business, Amanda has come across the same challenges time and time again. Typical comments are ‘I am petrified at the thought of self-promotion but I know it’s vital if I want to be seen and to grow my business’. She finds even the most expert experts lack the confidence to self-promote!
With almost 1.5 million women in the UK who are self-employed, however women’s businesses have a higher churn rate (source http://www.prowess.org.uk/facts plus Women in Enterprise: A Different Perspective, RBS Group 2013).
Fear of being judged for showing off or not having expertise impedes business growth. It is vital that women are equipped with the essential ‘business-life-skill’ called Self-Promotion so that they grow their businesses as their self-confidence grows, be it pitching to the press or standing up at a the dreaded networking meetings.
Amanda Ruiz trains and mentors entrepreneurs how to self-promote in a non-pushy salesy way. She is on a one woman mission to get more businesswomen to speak up about their achievements and accomplishments and to have the confidence self-promote to pitch to the press, to their networking groups and to corporates.
Tel: 07711 419595
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