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Latest News28 February 2017
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With the popularity of glamping on the rise, and staycations becoming the norm, glamping is big business across the UK, Niche Brands in Somerset has launched as a PR agency with a wealth of experience designed to help glamping businesses develop their brand and showcase their offering.

The brainchild of award-winning glamping site owner Emma Warren, Niche Brands offers PR, marketing, branding, website development, social media, and business development for UK glamping businesses. Emma has run Dimpsey Glamping in Somerset for nearly three years and in that time she has seen the industry boom. Award-winning Dimpsey has been a labour of love for Emma, who has used all the techniques that her Niche Brands team focuses on to develop her own business.

Emma says: ‘Dimpsey is a successful and award-winning glamping site because I invested in the brand and used PR, marketing and social media techniques to progress it. Glamping is not an industry where businesses can afford to stand still. If people don't know you exist, you simply won't get the enquiries and guests coming to stay. I have really developed and honed my PR and marketing, and it's proved to be the best investment that I made to get Dimpsey's name out there.'

The Niche Brands team is made up of Emma, who offers glamping business development advice; Claire McGill, a PR expert with a wealth of experience in the hospitality industry and a plethora of glamping media contacts; Sally Walker, a practised SEO, social media and website developer; and Rhea Freeman, who has a skilled countryside PR focus with links to many key journalists.

Emma adds: ‘Niche Brands delivered a talk at the Glamping Show last year and it was evident that investing in PR and marketing was an area that many businesses were unsure about. That's why we're offering our PR and marketing service to the glamping industry. There are so many different types of glamping in the UK, and we think it's time to make glamping businesses shine and showcase them as an essential part of the UK tourism industry.'

Niche Brands offers a range of PR packages for different glamping businesses. Glamping business owners can contact Niche Brands



For images, interviews and information, please contact Claire McGill via


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