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Chris Adamson is officially launching his revolutionary recruitment business called The Fruit Group at an event at Lily Gins in Cheltenham on Tuesday 28 February.

Chris, 34, has launched The Fruit Group, which has its offices in Cheltenham, because of his own experiences of trying to find jobs and working in the recruitment industry. Chris says: ‘I found the recruitment industry septic and rife with false promises and deception. Clients were being lied to, given false information and only show a small section of the staff actually available, and candidates were promised the world but given a small wooden globe.


‘Clients were then charged a fortune and in the end, due to the candidate not being right for that role, the client would have a vacancy again and candidate would be jobless again. I wanted to find a way to fix this.'


The idea for the Fruit Group came to Chris last year. The business is an online recruitment portal that allows both clients and candidates to work together to find the right options for their business or career choice. The Fruit Group puts the control back in the hands of the people that matter and allows them to make informed decisions on what's best for them without 3rd party monetary influence.


Chris adds: ‘The Fruit Group was conceived to honour the promise we all make as recruiters to candidates that, when putting them forward for a role, we do so with their best intentions at heart, safe in the knowledge that this specific role would allow them to grow and flourish in their chosen career.'


The Fruit Group not only allows candidates to apply directly to the employer showcasing their skills and experience but it also allows clients to search and hire candidates without the use of an agency. A simple process of search and selection will give any recruiter all the options to choose from. They can advertise their roles and gain maximum exposure for their business and vacancy, making sure the right people see the role and have the ability to apply.


Chris is clear about The Fruit Group's mission: ‘Ultimately The Fruit Group is the honest recruitment company with people in mind. We strive to offer transparent costs and flexibility to all, along with the promise that if you are looking for a job or looking for staff we will not stop you from getting access to the best.'


There are two prices only for business who use The Fruit Group's portal: £365 per year to advertise and £365 per year to access all staff both temp and perm (£730 for both).


Chris says: ‘There is no catch. We are here to give the control to businesses for just £2.00 per day for the full package. I really hope businesses in Gloucestershire make the most of this amazing opportunities and that candidates looking for jobs sign up with us to find the best job for them, because there are jobs out there and we want to help people find employment.'


Chris is passionate about people finding employment, having found himself homeless and out of work a few years ago. He shares his story: ‘I once lived in a car for almost a year because I could not afford to have a house. I went to many agencies to find work and they again and again promised to help, but they never followed through with their promise to me, and no matter how hard I tried the work never showed up. I never want to see someone have to go through that because they don't have access to all the available jobs.' 

To launch The Fruit Group to businesses in Gloucestershire, Chris is holding an event at Lily Gins on 28 February from 6-930pm. With the Gloucestershire Magician making an appearance, goodybags for guests, and a chance to chat to Fruit Group staff about opportunities, this event will be one not to miss.


To sign up to the event, go to


For more information about The Fruit Group,



For more information, interviews or images, please contact Claire McGill 07734 702653