VEENO, THE ITALIAN WINE CAFÉ LAUNCH FRANCHISING MODEL!

BUSINESS CONCEPT

Every Veeno Wine Cafè offers a glimpse of Italian lifestyle, where taste meets beauty and attention to detail is our passion. The furnishing is simple and contemporary, with careful attention to decor, lighting and ambience exuding a comfortable & stylish way of life. The eye-catching wine display is equally distributed throughout, whilst sober photographic imagery completes a frame on a corner of Italy.

The service style is friendly and discreet, with the wine accompanied by typical Italian food
intended for sharing amongst friends, typical of the tradition of aperitivo.

The aperitivo tradition endures with every glass and snack expertly described for its flavours, fine ingredients, and various combinations suggested by our staff, just as a wise owner of an Italian wine shop would do.

The proven franchise formula was established after extensive empirical research had been
carried out by our store owners. We believe that excellence is a duty towards our customers
and franchise partners.

WHY TO INVEST IN THE VEENO FRANCHISE

Veeno is a unique concept to the UK franchise market. It is the first brand to introduce the ‘aperitivo’ formula to this country and the market has already recognised Veeno as
the Wine Cafè & Italian lifestyle icon.

In the UK wine drinking is not just for connoisseurs; Recent research, commissioned by
the Wine and Spirit Trade Association (WSTA), show it is now the favoured alcoholic drink for 60% of adults.

According to the BFA Franchise 2015 survey, over 90% of UK franchisees reported that their business were profitable.

Veeno is growing rapidly thanks to its tremendous success: our business model is very profitable, as testified by the growth in the network of Veeno stores across the UK.

The company is owned and managed by professionals with high product and market experience and strong business management skills, combined with many years first-class
franchising experience.

Veeno guarantees the best quality of product supply at the lowest cost, since wine comes from the family vineyard in Sicily; as a result, our supply chain is attractively short.
The operating processes have been carefully designed to be easily managed to ensure the same high-service standards to our customers throughout.

Planning and alcohol licences are much easier to obtain, in comparison to public houses for example, as Veeno does not have the challenges of either a full restaurant licence or late night drinking venue.

FRANCHISE OFFERING

A Veeno wine café ranges from 1000 sqft to 2000 sqft: the required investment depends on the size of the unit and contingent factors but is generally lower to other operators on the market. This is thanks to the distinctive operating model and high efficiency.

Each location is carefully selected by the franchisor in urban areas with a very high potential, such as business districts or city centres. The choice is made through rigorous geo-marketing criteria to identify the best spot to maximise your trade. The Veeno customer experience targets a broad customer base, although focusing on high spenders and professionals with the passion of quality food & drink.

We have designed a franchise package to offer this unique opportunity to all interested investors that match our selection criteria.

Our franchise formula is carefully designed to improve financial performance, shorten the return of investment period and maximise profitability. This exceptional entry opportunity would not be possible without our trust in a solid and successful brand.


BEHIND THE COMPANY: A STORY OF SUCCESS

In 2013, two young Italians with a strong passion for good wine and traditional Italian food
created Veeno – The Italian Wine Cafè. In just a few years Veeno has become one of the best
entrepreneurial stories in the UK. Veeno - The Italian Wine Cafè - exports the Italian culture of “Aperitivo”: drinking high quality wine while tasting good food with friends & family in the warm and welcoming atmosphere of the store.

The wine is produced by an excellent winery business in Sicily, whereas food is carefully selected from the best Italian producers.

Veeno does not accept any compromise between quality and authenticity, delivering a unique
consumer experience that is fascinating the UK market on a daily basis.

In just 3 years the company’s turnover has grown by 800%, and today Veeno operates eight direct stores as well as franchise operated stores in the UK, employing more than 100 people.