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Tinnitus Awareness news story Nottingham


February 2017: Media information: For immediate release


Bloom hearing specialists in Nottingham supporting ‘Together for Tinnitus' in recognition of Tinnitus Awareness week 6 - 12 February



Bloom hearing specialists in Nottingham is actively supporting Tinnitus Awareness Week. The British Tinnitus Association (BTA), the UK's only dedicated national tinnitus charity, is urging members of the public and the medical profession to stand ‘Together for Tinnitus' in recognition of Tinnitus Awareness Week #TAW2017, set to take place from 6-12 February.

Bloom will be raising money for the charity during the week, as well as taking part in their Thunderclap on Friday 10 February - We are standing together for tinnitus #TAW2017. In addition, selected stores will have a therapist on hand to talk to patients to help them better understand their condition and how therapy could help them. 


About 30% of people in the UK will experience tinnitus at some point in their lives but the number of people who live with persistent tinnitus is approximately 10%. Tinnitus is more common in people who have hearing loss or other ear problems, but it can also be found in people with normal hearing.


The aim of the week is to generate discussion about tinnitus and raise awareness of the work being carried out and support provided by the BTA and other services across the country. As a local specialist in hearing problems, bloom has many customers who have come to them suffering from tinnitus and along with the charity, they will be raising awareness about the condition and the treatment options available for this often distressing and debilitating condition.


Dave Jennings, Audiologist at bloom hearing specialists commented:


"Tinnitus affects people in very different ways. Some people find it moderately annoying with others finding it very troublesome. At bloom our hearing aids offer a ‘Zen' setting, which is a unique music program used as a distraction technique for the masking of tinnitus, which may significantly reduce a users' experience of the condition. We hope patients will come in and talk to us or call to arrange one of our specialists to visit them in their own home to find out more."


Sonia Kalia-Sagoo, Vibrational Sound Therapist added:


"Vibrational Sound therapy can help tinnitus sufferers by calming and balancing the nervous system, thereby providing immediate relief, as well as longer term assistance through the clearing and harmonizing of blocked energy within all systems of the body.

"Stressful life events, illness, or traumatic emotional times can all lead to energetic imbalance. Vibrational Sound therapy re-tunes the body with the use of tuning forks much like acupuncture without needles."


For further information please contact Victoria Ferrier on 07585 905272 | Lyn Cruickshank on 07734 101024 |




Editors Notes

About bloom hearing specialists


Cornwall-based hearing company, bloom hearing specialists is redefining the way customer needs are met in the hearing market by offering a choice of in-home or in-branch consultations and unlimited after-sales support.

The company is owned by WIDEX and has 50 expert hearing aid audiologists. WIDEX is one of the world's largest hearing aid manufacturers and brings leading edge innovative hearing solutions to customers, alongside its tailored care approach.

At bloom the emphasis is on taking the time to find the right solution for a customer and building a relationship of trust to help them get the most from their hearing aid over the years.

This underpins the bloom ethos - ‘grow your hearing with bloom'


Our latest hearing aid is the WIDEX BEYOND which is a designed-for-iPhone hearing aid and has all the features of a ‘must-have' piece of tech. It offers a completely new type of user experience for people who don't want hearing loss to interfere with an active lifestyle. Not only does it deliver crystal clear sound quality, it is also loaded with smart algorithms that can automatically adjust to the environment you're in - whether that's a pub, a concert, a meeting, quiet conversation, watching a movie or enjoying outdoor pursuits.


To organise a home visit call 0800 612 7994 or visit us in the branch at 2a Thackeray's Lane, Woodthorpe, Nottingham, Nottinghamshire NG5 4HP or atA C Allan Opticians,

660 Mansfield Road, Nottingham, Nottinghamshire NG5 2GA


About the British Tinnitus Association

The British Tinnitus Association (BTA) is an independent charity which supports thousands of people who experience tinnitus and advises medical professionals from across the world.

The BTA is the primary source of support and information for people with tinnitus in the UK, facilitating an improved quality of life. They aim to encourage prevention through its educational programme and to seek effective treatment for tinnitus through a medical research programme.

The support the BTA offers to 335,000 people per year who are affected by tinnitus is reliant upon the generous donations of their supporters and fundraisers. They receive no government support and need to raise half a million pounds each year to continue their UK wide support. Donations can be made via


Not an illness or disease, tinnitus is a term that describes the sensation of hearing a noise in the absence of an external sound. The noise can have virtually any quality. Ringing, whistling, and buzzing are common, but more complex sounds may also be reported. Troublesome tinnitus can be very distressing for the affected individual, and issues may arise with sleep, concentration and mood. However, in many cases, subtle changes in people's environment can address these issues, and improve quality of life.


The experienced team at the BTA understands the impact that tinnitus can have on the lives of those who experience tinnitus and those who live with them, so seeks to provide the most appropriate and expert advice and information free of charge - via a confidential freephone helpline on 0800 018 0527 and online at The BTA can also post printed and audio information and advice.


Visit the BTA's Facebook page at and follow the BTA on Twitter at


About, Sonia Kalia-Sagoo, Vibrational Sound Therapist

Sonia is a certified Vibrational Sound Therapist at London Sound Therapy and was trained by Raj Bhachu of Sai Nutrition Training Academy in Northwood Hills. She has been practicing Sound therapy using tuning forks for approximately 2 years and is dedicated to 'Energy Therapy', having trained with Energy Masters from around the Globe for the last 6 years. Sonia is a local resident of North Harrow and treats clients with many emotional and health complaints in the local area and across North West London. She runs a clinic from her home and also at C.H.A.I.M Centre Willesden Green. Call 07740364053 or 0208 452 0900 or email at for more information see