Yorkshire rapeseed oil producers call for foodies to join taste team
In a bid to expand and improve its range, a rapeseed oil business is taking customer feedback to another level with a new initiative.
Adam and Jennie Palmer, from Yorkshire Rapeseed Oil, are appealing for foodies and customers to join their taste team - a group that will help shape new products produced by the family and their team.
Members of the taste team would taste and evaluate new items from Yorkshire Rapeseed Oil and offer feedback in return for product samples.
"We think this scheme could go really far in terms of giving our customers the opportunity to voice their opinions on flavours and help us to develop our new lines," Jennie said.
"It's wonderful to get customers involved when we're thinking about new combinations, and in the past, new flavours we've developed in response to feedback have really taken off.
"We may be one of the first in the region to launch a taste team of this kind, so we'd love for as many people, of all ages and from anywhere in the country, to get involved."
They also plan to feature members of the tasting panel on their website with comments submitted remotely.
"Hopefully members will enjoy tasting the new things at their leisure, and because they can try these products in their own homes, it doesn't matter where they are based: this is open to everybody," she added.
Prospective members of the Taste Team should e firstname.lastname@example.org more information.
The Palmers have been growing, cold-pressing and bottling their award-winning rapeseed oil on their farm in the Yorkshire Wolds since 2008. The Yorkshire Rapeseed Oil range includes the original oils, deli oils, dressings and mayonnaises.
Yorkshire Rapeseed Oil is available to buy at selected stockists around the UK, at events, and online atwww.yorkshirerapeseedoil.co.uk.
Photo: The Yorkshire Rapeseed Oil Team
For more information or to arrange an interview with Adam or Jennie Palmer, please contact Tracey Baty at three60 marketing on
Direct line: 01430 871360
Mobile: 07971 961574
Notes to editors
For more information about Yorkshire Rapeseed Oil, please visitwww.yorkshirerapeseedoil.co.uk. You can also keep up with the latest news and updates from the business onTwitter,Facebook,Pinterestand on theirblog.
Adam and Jennie Palmer established Yorkshire Rapeseed Oil in 2008. With a team of close family and friends, they press, bottle and label their own oil at North Breckenholme Farm in Thixendale, North Yorkshire. They launched Charlie and Ivy's in 2014, using their rapeseed oil as the base for all their products as a lifestyle brand focused on flavour.
The rapeseed pressed for both ranges is grown on the farm or in the surrounding area on the chalky Wolds soil.The cold-pressed oil is extracted using a natural and chemical-free method, and is extra virgin as it is put through the presser just once. This means it retains all its taste, colour and health benefits, with a balance of omega 3, 6 and 9.Yorkshire Rapeseed Oil is GM free.