Fallen
Brewing doubles its capacity and launches range in cans
National
beer can day is the 24th January 2017
Fallen
becomes one of the first craft breweries in Scotland to install a canning line
and move its entire beer range into cans.
“We’ve
always wanted to produce the best quality beers for customers to enjoy. We
decided to invest in our own canning line as we believe that having control of
the entire production process gives us the best chance of producing great beers.”
says Paul Fallen, Managing Director of Fallen Brewing.
Fallen
invested in an ABE canning line called the ‘Craft Can 15’ (supplied by Vigo
Ltd.) which has an output rate of 900 cans per hour whilst also constructing a
new building and installing new tanks to double capacity.
“It’s
a massive step change in the way we work. We’ve been expanding rapidly since we
started production in 2014 but we had reached a critical mass due to our laborious
work processes. 50 per cent of our revenue was through bottle sales but the
production was a highly labour intensive and time consuming process. We really
needed to automate our small pack production to continue to grow. We believe
that a good proportion of growth is going to come from small pack cans. Keg and
cask is growing too but not at the same rate. So, we weighed up the benefits of
can versus bottle, it was a big decision and a huge investment.” Says Fallen.
“In
the end the decision to move production to cans was straightforward. There will
always be a place for bottles in the marketplace but for us the practicalities
of cans as vessels for holding and transporting beer made them the obvious
choice. They keep the beer fresher for longer, they’re light, efficient to
stack, easy to recycle and more robust than glass bottles. All of which means
we can store more, ship more and reduce our carbon footprint when doing so, and
at the end of the supply chain, the drinker gets a fresher, better quality
product to enjoy.”
Fallen Beers include;
New World Odyssey 4.1% ABV, Blonde
Local Motive 3.9% ABV, Session IPA
Dragonfly 4.6% ABV, American Amber
Blackhouse 5% ABV, Smoked Porter
Grapevine 5.4% ABV, New World Pale Ale
Chew Chew 6% ABV, Salted Caramel Milk Stout
Platform C 6.3% ABV, India Pale Ale
Fallen
beers are stocked in Oddbins at £xxx per xxx as well as quality independent
beer shops including Cork and Cask, Cornelius and Beer Hive in Edinburgh and
Hippo Beers, Good Spirit Company and Valhalla’s Goat in Glasgow.
~ Ends ~
January 2017
For more information, images or samples (limited available) please contact AJ Sharp of Sharp Relations on aj@sharprelations.com or 07973387216
Notes to
editors
Fallen is pronounced “Phalin”
Labels were produced by Thirst, a Glasgow based marketing design company.