Skincare specialist launches signature serum for men
A Yorkshire skincare expert has launched an anti-ageing serum in response to men's concerns about wrinkles and vertical lines.
Dr Katerina Steventon has launched ‘4', an anti-ageing serum that is inspired by her 20 years' scientific research, professional expertise and salon experience.
Named 4 due to its combination of four regenerative plant oils and four technologically advanced active ingredients, the serum has been formulated to appeal to both men and women.
Of the launch, Dr Steventon said: "Every single ingredient in your skin care product serves a purpose. Looking at skin from a medical angle, understanding that each ingredient needs to be delivered to the cells in order to work, and knowing what it does, is crucial when it comes to understanding how to care for the skin on your face. Because I stand alone in combining scientific knowledge with hands-on therapy, I am able to offer an evidence-based approach to skin care and have used this expertise to create 4.
"4 is a unique, hybrid formulation that combines traditional plant based healing with 21st century clinically proven active ingredients to help repair and prevent signs of ageing. The four natural plant oils have been specifically selected to increase the penetration of the four active ingredients deep into the skin to promote a youthful appearance."
Hairdresser Marius Baltusis is delighted with the effects of the serum: "I've been using the serum for two weeks now and I've seen a big improvement. My skin looks youthful and healthy. For all those men who think beauty treatments, serums and creams just for ladies, think again! For men who care about their appearance, this is a ‘must have' product."
The four plant oils arejojoba, rose hip, camellia and echium and the four scientifically proven active ingredients are marine micro-algae (Cylindrotheca fusiformis)to combat wrinkles;Indian gentian leaves (Swertia chirata)to resurface vertical lines; Renovage™, geranylgeranone to promote cell longevity and liquorice (Glycyrrhiza glabra) to fight sagging skin.
Best used as a morning serum and evening massage oil, the serum costs £52.90 and is presented in a 15ml dropper bottle for ease of use. It is available online at www.katerinasteventon.com, or direct from Dr Steventon.
Dr Steventon concludes: "There is growing evidence that regular massage enhances the effect of anti-ageing actives and we are the first to actively pursue this concept in anti-ageing with the launch of 4."
In addition to being a published author and respected speaker, Dr Steventon runs the independent skincare consultancy, FaceWorkshops. Dr. Steventon uses her PhD in skin science combined with her professional facial therapy training to provide clients with a bespoke package of scientifically validated products combined with facial therapies in her Beverley clinic.
Before establishing FaceWorkshops in 2009, Dr. Steventon's experience spanned several years and continents - from prestigious skincare brand, La Prairie in her native Czech Republic to Shiseido in Japan and Smith and Nephew wound healing in Hull.
Ends
Photo: Dr Katerina Steventon
For more information or to arrange an interview with Dr. Katerina Steventon, please contact Tracey Baty at three60 marketing on:
Direct line: 01430 871360
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Notes to editors
For more information about Dr Katerina Steventon and FaceWorkshops, please visitwww.katerinasteventon.com, and herTwitter,FacebookandLinkedInpages.
More information about the oils
Jojoba seed oil* (Simmondsia chinensis) is used by native Americans to treat sores and wounds. It is a light oil with excellent moisturising and soothing properties, similar to sebum.
Rose hip fruit oil* (Rosa Canina) is extracted from the seeds of a wild rose bush that grows in the cool and rainy Andes mountains. Rose hip fruit oil replenishes skin moisture by creating a protective barrier to help prevent dehydration. It was traditionally used to treat skin conditions [dermatitis, sunburn, scarring] and to repair mature and photo-aged skin.
Camellia oil* (Camellia oleifera) Praised as the beauty secret of the Geishas, tea oil has been recognized for centuries in Eastern Asia for its highly restorative and rejuvenating effect on the skin. It is rich in essential fatty acids and antioxidants.
Echium oil (RevitElix™) is a plant derived, rich source of omega 3, 6 & 9 essential fatty acids. The active has been proven to regenerate skin by increasing production of structural proteins [pro-collagen-1, fibrillin and decorin] and improving skin structure by reducing wrinkles and surface roughness. Boosting skin protection, RevitElix™ has anti-inflammatory properties to soothe UVB induced damage.
More information about the active ingredients
The Anti-Wrinkle Effect
Marine micro-algae Cylindrotheca Fusiformis, sourced from the French Riviera, has a powerful anti-wrinkle effect and stimulates cellular proliferation in the dermis and production of structural proteins by fibroblasts. Clinically, it has been proven to visibly decrease wrinkle depth and volume and dramatically improve elasticity, hydration and softness of the skin. For more information about the effects of Cylindrotheca Fusiformis, please follow this link.
Re-Surfacing Vertical Lines
The self-regenerative stem cell technology, Swertiamarin, is extracted from Indian Gentian leaves (Swertia chirata) to stimulate epidermal proliferation, increase regeneration and promote dermal thickness. Clinically, it has been proven to resurface facial skin and blur vertical wrinkles in just 7 days. This gives the perception of a younger, more relaxed facial expression with diminished lip lines and eye puffiness. For more information about the effects of Swertiamarin,please follow this link.
Prolonging Cell Longevity
Renovage™, geranylgeranone, is a high-tech ingredient that provides anti-ageing and protective effects against stress related damage by maintaining cell division [telomere stabilization and DNA maintenance], improving tissue quality [by optimal cell communication and rebalancing cell metabolism]. Efficacy studies show visible and dramatic improvement in expression lines and sagging, skin pigmentation and dilated pores. For more information about the effects of Renovage™,please follow this link.
Anti-Sagging Effect
We predict that the Traditional Chinese Medicine plant Liquorice (Glycyrrhiza glabra) will be the latest ‘must have' active ingredient to fight sagging skin, as shown in early Japanese research. Liquorice also has anti-oxidant and anti-inflammatory properties that are beneficial for hyper-pigmented, sensitive skin and skin conditions [eczema and rosacea]. For more information about the effects of Liquorice, please follow this link.
For almost two decades Dr Steventon has practiced facial therapy, researched, written and consulted in skincare. Following her PhD in transdermal absorptionat theInstitute of Chemical Technology, Prague, in her native Czech Republic, she worked in renowned clinics La Prairie in Zurich, Switzerland, andShiseidoin Ofuna, Japan.Her work is unique in the respect that she stands alone in combining science and consultancy with hands-on therapy as a facialist. Dr Steventon is a regular writer for cosmetic technology magazinesCosmetic & ToiletriesandSoap, Perfumery and Cosmetics.
To read Dr Steventon's article ‘Can massage boost skin care efficacy?' please visitwww.cosmeticsbusiness.com/technical/article_page/Can_massage_boost_skin_care_efficacy/122180.
Dr. Steventon is a member of theSociety of Cosmetic Scientists; theBritish Association of Beauty Therapy & Cosmetology;theBritish Dermatological Nursing Groupand theInternational Society for Stratum Corneum Research. She is also the founder of LinkedIn groupInnovative Ideas & Insights in Facial Skincare.