Press release

Date: 26/12/2016

GET YOUR ‘FAT DOG SLIM’ WITH BARKING HEADS THIS JANUARY

Hertfordshire-based premium pet food brands Barking Heads and Meowing Heads are dedicating January to promoting a healthy lifestyle for pets. This comes after a recent survey on diet and exercise showed that 1 in 5 dog owners were concerned that their pet was under or overweight.

During the first month of the year, traditionally a time when healthy eating and exercise plans are put into action for New Year’s Resolutions, both dog and cat owners will be encouraged to participate in the light-hearted healthy living campaign on social media and to record their pet’s progress.

Pet owners who stock up on 2kg bags of Fat Dog Slim or 1.5kg bags of Fat Cat Slim from the Barking Heads website throughout January will receive a free measuring cup. This is just one of the ways the company will be helping them along with feeding guidelines and top tips, which were the most requested aids for ensuring pets were eating and exercising correctly in the survey.

The pet food brand will also run a transformation competition, asking people to share their best before and after photos of their four-legged friends to be in with a chance of winning some Barking Heads and Meowing Heads goodies. They could have slimmed down, have a shinier coat, or just be looking healthier than ever.

Paul, a co-founder of Barking Heads, commented: “It’s that time of the year where we all start thinking about our health and fitness after indulging over Christmas, but what about our pets? This January, we thought we’d bring some awareness to healthy living for our dogs and cats too - while making a bit of fun out of us humans’ diet culture!”

“Our recent survey showed that while most owners are doing a fantastic job of caring for their pets, they’d love more information on maintaining a good weight and ultimately giving them a happy, healthy life.”

“So look out on our social media channels for some serious advice and resources to help you feed your pets the best diet possible, as well as some fun posts and competitions to get involved with.”

-  ENDS -

For more information please contact:  Kavita Ashton on kavita@bluefrogmedia.co.uk or 01237 403764.

Notes to Editors:

Pet Food UK is a growing brand, creating high quality, premium dog and cat food via retailers and their website. They own the brands ‘Barking Heads, Meowing Heads’ and ‘AATU’ and produce healthy pet food for the dog and cat industry. The ultra-premium products are healthy and uses UK-sourced ingredients of the highest quality to create a tasty product. Barking Heads and Meowing Heads is available for dogs and cats and can be purchased from stockists including Amazon (UK), Ocado, Pedigree Wholesale LTD, Tesco as well as independent retailers. Also available to buy online, visitwww.barkingheads.co.ukfor further information.