Scandi-Chic gives itself a 10^thBirthday Gift with updated branding

Scandi-chic becomes S-c Brands

04 April 2016: Specialist children's toy, gift and homeware distributor Scandi-Chic has given itself a 10^thbirthday present .... a new name S-c Brands. This is to reflect the changing nature of the business over the last 10 years, and looking to the future.

The new identity will go-live on 3 May 2016 ahead of attendance at major trade events this summer.

Since the first concept in 2006 to distribute the best of Scandinavian design, Scandi-chic has now developed and evolved and has become the ‘come-too' place for the three brands they represent, Albetta (Vietnam), Maileg (Denmark) and Fiona Walker England (speaks for itself). So now, the ‘Scandi' no longer reflects where they are today and at times can cause some confusion to the origin of the brands they represent. So by taking a deep breath and striding forward with the S-c Brands name they have kept a little of the history but encompass what the company will be going forward. The new name will also avoid the misconception that Scandi-chic IS the brand.

Director - Fiona Walker says "reaching our 10^thbirthday is a great milestone for me and my dedicated team, we have maintained our original values - quality, originality and charm - in everything we do and the development of new partnerships this year will grow the business for the next 10 years".

Going forward S-c Brands will concentrate on promoting and increasing the collections they offer, to make them a ‘one stop shop'. S-c Brands offers trade partners cross brand buying opportunities, unlike others whom have a minimum order value for one brand only. This provides a cost effective way to stock their shop and establish themselves as the ‘lovely gift shop' in their town.

Watch this space for the announcement of the addition of new brands previously unseen or represented in the UK to-date in the coming weeks. This brand expansion will be the 10^thanniversary focus for Fiona and her team, offering something new and fresh for customers and cementing S-c Brands as a ‘one-stop emporium'.

Don't forget to look out for the launch of the new S-c Brands identity on 3 May 2016. Until then continue to visitwww.scandi-chic.com. S-c Brands will be atPulse(Olympia, London 15-17 May Stand G20), come along too celebrate their birthday, talk over the changes, and join their many boutique traders

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Also showing at;

Bubble (VB15 Business Design Centre, London 19-20 June)

Home and Gift (DP2-22, Harrogate 17-20 July),

Maison et Objet (Hall 6 Paris 2-6 September)

Top Drawer (Olympia, London 11-13 September)

NOTES to Editors:

S-c Brands, formerly Scandi-chic is a British company, founded in 2006 by Fiona Walker. Starting life with the aim to represent and distribute the best Scandinavian brands. The business has grown and evolved to represent brands not only from Scandinavia but from around the world that produce quality products that have the ethos and design which encapsulate that Scandinavian feel.

Albettawas set up in 1999 by Annabel Landra. The passion is to create clothes for babies and children that are stylish, fun and a little bit quirky. With an eye for colour, quality and a love of traditional hand-crafted touches Albetta has become known for gorgeous and quirky designs. S-c Brands are the UK European sales agents for Albetta.

Fiona Walker Englandwas created in 2014. This design-led collection of beautiful home decoration built on the philosophy to create uniquely handcrafted items using traditional methods, adding those special finishing touches meaning that each item has its own individual charm and no two are identical. The range encompasses quirky animal heads, hooks, and bookends along with coordinating home décor as well as a beautiful collection of seasonal decorations to give the Christmas period a special warm charm. Ethically manufacturing all products under fair trade guidelines customers have confidence in the source of their purchase from creation to end product.

Maileg(pronounced ‘myleigh') is a contemporary design brand from Denmark created in 1999 by the talented designer Dorthe Mailil. The toys have been carefully designed with Dorthe's unique touch and expression to offer a distinctive look & feel that is instantly recognizable, one that children adore. Maileg offers a core children's collection as well as seasonal ranges for Christmas and Easter. Maileg are renowned for their hugely popular mice in matchboxes and bunny families. S-c Brands are the exclusive UK sales agents for Maileg.

For further information or to organise an interview with Fiona Walker contact:

Tracey Blandford, Ch@tterbox Marketing Services Ltd,

Mobile: 07803 135741,

Email: Tracey@Chatterbox-marketing.co.uk