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28.
June
2018.
Press release: Rear facing for longer is the safest option for children

 

Press release: 28thJune 2018

 

Axkid Minikid - rear facing for longer is the safest option for your child

 

   

Keeping children rear facing in the car for longer is becoming increasingly more popular in the UK simply because of the added safety that it offers in the unlikely event of a collision. In Sweden where Axkid the manufacturer of the Minikid originates, as with most other Scandinavian countries, keeping children rear facing for longer is customary. In 2009 the British Medical Journal recommended that rear facing is the safest way for children under 4 years to travel in a car.

Suitable for use from when a child can sit unaided through until they weigh 25kg (approx. 125cm/6 years) the Axkid Minikid is secured using the vehicle's existing standard 3 point seatbelt while the support leg, which can be extended by pushing just one button, allows easy installation in almost any vehicle. The support leg offers five positions to obtain the optimum slope and recline requirement for each individual child depending on height and age.

The seat is fitted with ASIP (Axkid Side Impact Protection), an innovative side impact protection system developed together with a highly regarded crash institute in Germany which provides the best possible protection in the event of a side impact collision.

A self-tightening tether and an automatically adjusting harness offers ease of use whilst making securing the seat and your child quicker and simpler thereby offering maximum safety. A heavily padded headrest, with seven fixed positions, and removable liner make sure that your child is always comfortable and cosy. The seat cover is removable for washing.

The Axkid Minikid has passed the rigorous Swedish Plus Test, the strictest car seat standard and complies with ECE R44/04.

ENDS:

Note to Editors:

Axkid Minikid £350, Axkid www.axkid.com Find Axkid on FaceBookTwitter

Children have fragile, flexible and poorly developed neck muscles. When a child is forward facing and a frontal collision occurs the child's head is flung forward in the seat. This will cause an enormous amount of stress in the neck. A child's neck and spine are vulnerable because their spines are still soft and not solidified like an adult.

 

For more information or high resolution images please contactNick Butlerat Practical Media Services. 01892 667314nickbutler@practicalmediaservices.com