PRESS RELEASE
June 2018

New tapes more than measure up

One of the most commonly used trade and DIY products is undergoing something of an overhaul thanks to Olympia Tools.

The business, which distributes hand tools and workwear under the Roughneck brand, has launched a new range of professional tape measures which raise the bar through their quality and ease of use.

Known as Roughneck Tough Tapes, the new products benefit from a number of impressive external and internal features. 

Externally, this includes an attractive and durable, heavy-duty, chrome plated case as well as a strong belt clip. 

Internally, they employ a high-performance shock absorbing recoil mechanism as well as powerful blade brake. Based on Auto Brake™ technology, this securely locks the extended blade in place with no slippage, facilitating more accurate measuring. 

The blades themselves also boast a variety of carefully considered and equally advantageous features. 

This includes a large and magnetic double-ended hook which enables easier one-person use. The blades are also painted with lead-free paint as well as nylon coated for greater durability and complete rust protection.

In addition, to make the tape measures simpler to read, they are wider than normal at 27mm in width and feature Roughneck's patented E-Z Read® graduation on the upper side of the blade. 

This graduation offers both metric and imperial measurements and has every 1/8" marked with a number. This saves users the time and effort of counting notches whilst simultaneously helping to reduce the margin for incorrect measuring.

On the reverse of the blade is a second graduation featuring metric and imperial measurements only.

The new Roughneck Tough Tapes are Class II and CE approved as well as available in three lengths - 10m (33ft), 8m (26ft) and 5m (16ft). 

Vahe Der Kureghian, purchasing and marketing director at Olympia Tools, comments: "We're proud to have developed and launched the new Roughneck Tough Tapes because they reflect our commitment to offering innovative, high quality products under the Roughneck brand that meet the needs of the trade professional and DIY enthusiast in every area. 

"Tape measures may be an everyday essential but this does not exclude them from our unrelenting focus on developing hand tools and work wear that add value to the user by making common trade tasks quicker, easier or more efficient." 

- ENDS -

Image:

Roughneck Tough Tape.jpg

Roughneck Tough Tape detail.jpg

Caption:
Tough to beat. The new range of Roughneck Tough Tapes from Olympia Tools combine impressive levels of quality with exceptional ease of use.

For more information on this story, contact Wayne Leith at wayne@tpz.uk.com

Notes to editors:

• With its head offices and showrooms in Reading, Olympia Tools (UK) Ltd is a British based importer and distributor of premium quality, competitively priced hand tools and other products for the professional tradesman and serious DIY enthusiast.

• Olympia Tools prides itself on offering new, innovative and high performance products sourced from reputable manufacturers across the world.

• Specific and well-known brands available from Olympia Tools include Roughneck, Gorilla Bar, Thorsen, Power Grip, Wood Grenade and the MUTT (Multi Use Tough Tool). 

• Olympia Tools has been trading in the United Kingdom for almost two decades.

• For more information on Olympia Tools (UK) Ltd and its products, visit www.olympia-tools.co.uk