News release for immediate use

Brits can now STOP underarm sweat- permanently!

Midlands based miraDry UK has exclusively launched a revolutionary new, quick and simple treatment into the United Kingdom. miraDry is the first and only treatment to stop embarrassing underarm sweat and odour permanently. The treatment uses electromagnetic energy to target the sweat glands so that they are eliminated, and underarm sweating is permanently reduced or even stopped.

Ever since deodorants and antiperspirants became available in the 1940s, we have all battled to stop ourselves from sweating and miraDry is the very first permanent solution to this lifelong problem.

miraDry UK are very pleased to announce that the non-invasive treatment is now available here in Great Britain following the huge success that it has already enjoyed around the globe and in the USA since its launch in 2011. To date over 30,000 people worldwide have been successfully treated with miraDry for underarm sweating.

miraDry is a quick, in-clinic treatment with minimal downtime. It is the first and only device cleared by the United States Food and Drug Administration (FDA) and awarded European CE mark approval (Conformité Européene) for the successful treatment of underarm sweat.

Recent figures also show that miraDry remains top of the independently reviewed non-surgical treatments league with a 90% ‘Worth It'* rating, beating both laser hair removal and Botox®.

In the same way that treatments such as laser eye surgery and laser hair removal have revolutionised the cosmetic industry, miraDry is set to follow suit.

Recommended by industry professionals, this clinically-proven treatment is a safe, effective and permanent way of eliminating underarm sweat and odour. In the Midlands it is exclusively available at the MediZen Aesthetic Clinic in Sutton Coldfield.

MediZen's Clinical Director, Dr David Eccleston, internationally renowned lecturer and cosmetic physician, commented, "miraDry is one of the most exciting technologies I have seen over the past few years.

"It is a major breakthrough for people who are inconvenienced by the impact sweating has on their day-to-day life. It was actually created as a treatment for suffers of hyperhidrosis (excessive sweating) and has grown to be hugely successful in that field worldwide. Now its availability as a cosmetic treatment means that it is easily accessible to everyone.

"As we head into the summer, hopefully we will see lots of great weather and unfortunately that often brings sweat and odour along with it. And of course, in this country, it isn't just the summer months when we feel the heat either. All year round, we are often crowded together in lots of different places like offices, shops, trains, bars and so on.

"Situations that make us sweat are unavoidable and sweating often happens at times when you want to look and feel your best. Stressful job interviews, first date nerves and hot, busy crowds can bring unwelcome sweat and body odour. That's why we all plaster ourselves with deodorants every day.

"But now miraDry offers a viable, affordable and easy permanent solution to this day to day problem. miraDry is suitable for everyone and uses electromagnetic energy delivered to the skin using a specially designed hand piece.

"The energy is carefully targeted to the area where sweat glands are found and eliminates them - and, as sweat glands never grow back, the treatment gives a permanent reduction in sweat. Our clients are already commenting on their newfound lifetime of freedom. The worries of visible sweat stains and the use of deodorants and antiperspirants that have ruined their favourite clothes are long gone."

miraDRY is also available exclusively in London at the Dr Rita Rakus clinic 34 Hans Road, SW3 1RW.

miraDry is an accessible treatment with prices starting from £1,495; interest free payment options are available.

More information can be found atwww.miradryme.co.uk

(*Taken from Realself.com, May 2015)

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Editors' Notes

Release issued by Steve Holden of Prominent Media and Communications, Vienna House, Birmingham International Park, Solihull, West Midlands. B37 7GN.Direct: 07973-329964

About miraDry UK

miraDry is distributed in the UK on behalf of Miramar Labs, Inc. by miraDry UK who are based at Unit 21, Sir Frank Whittle Business Centre, Great Central Way, Butlers Leap, Rugby CV21 3XH. For additional information on miraDry or further case studies, please call 01788 571 200 or emailinfo@miradry.co.uk

About Medizen

MediZen was born in 1999, and is one of the first of its kind Doctor led non-surgical medical aesthetic clinics ever opened in Birmingham. MediZen has been registered with the Care Quality Commission (CQC) since 2005 and independently inspected and reviewed by Government inspectors on several occasions to ensure that they operate at the highest standards.

As experts in treating problems with sweating, MediZen understand the major impact it can have on a person's life. The MediZen Sweat Smart Centre is a specialist treatment centre offering the complete range of professional, non-surgical treatment options available to manage or alleviate excessive sweating. In addition, they're one of the only centres in the UK to offer miraDry, a revolutionary permanent solution to underarm sweating.

MediZen, Suite A, 1st Floor, Astor House, 282 Lichfield Road, Sutton Coldfield B74 2UG.

Dr Rita Rakus 34 Hans Road, London, SW3 1RW

Dr Rita Rakus has over 20 years' aesthetic medical experience and is a leader in 5* medispa services, meaning her practice has developed into the largest solo non-surgical practice in the UK.

Video case study of a professional make-up artist who has completed the treatment is now available

Click here to view:  https://youtu.be/1NFDPecz18A

Here is Mili's story

Professional make-up artist Mili experienced the treatment after being inconvenienced by sweat on a daily basis at work, and she recently spoke about her experience, "Working as a make-up artist, my job is to get up close and personal with my clients.

"I first started noticing my sweat when I started in this industry. Always being close to people and often in high-pressured situations, it became clear that I sweated, to both me and my client.

"So that was when I started to carry antiperspirant and deodorant round with me to see every client - to make sure I could feel as confident as possible. Even this started to become a pain. Always having to remember to put it in my bag and having to pop out before seeing my client to have a quick spray.

"When I heard about the miraDry treatment, it immediately gained my interest. I had no idea that there was something out there which could permanently reduce underarm sweating. I thought that this treatment could not only boost my confidence around my clients, but also make me not have to worry about always carrying around my antiperspirant in my bag.

"When the day of the procedure came round, it was really easy and simple. There was no pain or discomfort.

"It's safe to say that after the treatment, I haven't worried about my underarm sweating since. I don't have ugly sweat patches, and I'm no longer conscious of being close to people for my profession. I am as confident as ever, all thanks to miraDry       ."

                                                        Images for your use - click blue link below photos to download high-res version.   

                                                                  Case Study Mili                                                    Mili receiving treatment

                                                                                                  (Mili receiving her miraDry procedure)
 

                                                                                                                  Example before and after images

                                                             
 
                                                                                             At the Gym Before and After a miraDry treatment
 

                                 Example of the difference that a typical miraDry customer experienced immediately after a vigorous
                                                             gym exercise session - before and after getting a miraDry treatment.

                                                                                                               Dr David Eccleston

                                                                                                                       Dr David Eccleston

                                                                             Dr David Eccleston, Clinical Director - available for direct interview
 
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                                                                     View 'A Straight Forward Guide to Miradry' PDF document by clicking the link below.

                                                                                                          A Straight Forward Guide to Miradry
 
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