The Whitewed Directory launches its new website on March 29, giving engaged couples plenty of time to make use of this exceptional platform for essential 'wedmin' over the Easter break.

The Whitewed Directory have heavily invested in the new website which uses the best technology on the market and has been developed by multi-award-winning web design agency, Gel Studios. This is the next stage in growing the brand, supporting their members and ensuring they’re getting out there and appealing even more to their target market. 

The Whitewed Directory is the ultimate resource for planning a wedding in the counties of Wiltshire and Gloucestershire.  The Directory provides details of 22 different types of supplier - ranging from bands and musicians to bridal fashion and venues, marquee & tipis. The Whitewed Directory has a justifiable reputation across the south-west for only listing fully-vetted, approved and accredited wedding suppliers and it's hoped the Directory will soon be rolled out across the South West, and ultimately, nationally. 

Natalie Lovett, managing director of The Whitewed Directory said: "We're proud to announce the launch of our new website as we know how important our services have already proved to engaged couples and newlyweds in our locality, and our new website moves us on to the next level in wedding planning and helps get us ready for a South West rollout". 

The wedding industry is changing, and recent research highlighted that 49% of couples now find their wedding suppliers through internet searches, so it's crucial for wedding suppliers to maintain an up-to-date and appealing website. The difference with Whitewed is that the company vets all venues and suppliers to ensure they provide satisfactory standards. The Whitewed Directory also prides itself on keeping up with current trends and search habits.

The launch of the new Whitewed Directory website will take the business to the next level. It is already an enviable platform which acts as a one-stop shop for engaged couples to source a vetted wedding venue and suppliers while gaining inspiration and top tips at the same time. The new website provides even more inspiration and places the user experience of engaged couples and wedding supplier members at the forefront, offering an even more enhanced experience as a result. 

Natalie adds “The site is now far more visual and enticing. A survey of visitors showed that 74% of engaged couples wanted to see more real weddings in the package. We have delivered on this by adding our dedicated Real Wedding Ideas section, which can be filtered according to wedding theme, venue type and season. Around 64% of visitors wanted more practical planning tools, while 68% asked for more planning advice and all this information will be supplied via our Planning Hub and the new blog which will feature top tips and planning.”

Directory pages have also been enhanced, with greater use of imagery, videos and inspirations to entice the viewing couple to book services. It's possible that supplier members will discover The Whitewed Directory pages rank above their own pages in search engines as they have been so well resourced. 

For wedding supplier members there is now a dedicated login which allows the addition and amendment of their Directory pages and makes it easy to upload their own real weddings or apply for The Whitewed Directory Awards as often as they wish and at their convenience.

The Wedding Directory collaborated with Gel Studios in Swindon to produce their new website design and they are extremely proud of the result of this work.

Visit www.whitewed.directory

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