NEWS FROM PARKEON TRANSPORTATION
October 5 , 2017
Harnessing the Power of Digital to Deliver ‘Frictionless' Travel
From contactless EMV to new retail platforms and cloud-based back office architectures, Parkeon Transportation is leading the way in harnessing the benefits of the digital era to optimise public transport operator efficiency and improve the end-to-end experience for passengers.
The award-winning company is the preferred retail and real-time systems partner for public transport operators across the UK and presented its digital technology pathway at Coach & Bus UK (NEC, October 4-5).
This includes playing a key role in delivering the industry's vision of frictionless travel across the board by 2022.
"Contactless is just the beginning of the digital revolution," says Gavin Trimnell, Parkeon's Head of Sales and Marketing.
"We're now working on new architectures that will make ticket retailing truly seamless for end users through fully integrated platforms capable of bundling apps, payment options and automatic ‘best-fare' functionality into one holistic solution.
"This will not only make multi-modal travel easier for individuals than ever before, with the environmental benefits that this brings, it will also enable them to tailor the services they receive to meet their specific preferences, for example through account-based ticketing and personalised travel information."
In addition, Parkeon's digital pathway for transport operators will integrate back office, payments, hosting and inspection requirements while providing bespoke analytics to sharpen marketing activity and improve scheduling decisions...helping organisations to become even more customer-centric.
For example, Parkeon's new PrismAnalytics® platform enables operators to capture performance, transaction and demographic data from a myriad of sources in a ‘visual' presentation to spot trends, address issues and see the potential for new revenue streams. The tool can also encompass machine learning, providing operators with more effective monitoring of hardware and systems to optimise service continuity.
Says Gavin Trimnell: "Bus operators are on a digital journey that will enable customers to access services more easily using a payment methodology that is becoming increasingly popular in every area of daily life. The use of contactless bank cards alongside Apple Pay and Android Pay on mobile devices offers an improved passenger experience but it's only the beginning of a journey that will lead to frictionless travel."
Ends
Media enquiries to:
Philip Colley or Colin Bridgman, Harvest PR
Tel: +44 (0) 23 9244 9655 / +44 (0) 7785 306378
Parkeon Transportation
Parkeon is a global leader in public transportation retailing, management and real-time information systems, and parking payment solutions.
The company, which has a manufacturing facility and development centre in Poole, Dorset, meets the constantly evolving needs of scheme authorities, operators and passengers to improve urban mobility via public and private transport networks.
Parkeon solutions help operators to optimise revenues, whilst providing end-users with quick and easy access to public transport and parking facilities. All this is delivered through a commitment to continuous innovation that has been the hallmark of the company for over 40 years.
Parkeon employs over 1,000 people worldwide with offices in Europe, USA and Australia. It also works with local partners in other countries.