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27.
September
2017.
Mind Flip Career Takeaways By Expert Zena Everett For National Work Life Week

 

Flip Your Mind, Don't Lose It!

Career Takeaways For National Work Life Week

YOU ARE INVITED TO INTERVIEW / COMMISSION CAREERS EXPERT - ZENA EVERETT

 

A motivational speaker & coach on career confidence, work goals, productivity and performance issues

Appearances includeCareers Agony Aunt with Jeni Barnett on LBC, BBC 5 Live, plus

BBC Berkshire, Sky News, Radio 4 Today programme and BBC One Breakfast

 

A writer and media contributor on careers and the workplace

As seen in The Guardian, The Financial Times, High50, Cosmopolitan and Vice

 

London, United Kingdom, September 27th2017: More than one in 10 UK employees are working 50+ hours a week & four out of 10 parents say work intrudes on family time.Careers expert and author Zena Everett has a refreshing perspective on the work-life balance debate, believing it is far from a straightforward case of leaving work at the front door, "There's nothing more stressful when it comes to work-life balance than being out of a job, or being unhappy in your job. Millennials are seen as being obsessed with work-life balance, but sometimes, the truth is that they can see better, smarter ways of doing things are better focused. People may perceive this as being work-shy or lazy, but they perceive it as getting a job done smarter."

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Zena's work, as an executive coach, focuses on high achievers, particularly women, many of whom are also mothers, as well as major corporations on programmes such as ‘Women Returners' (created to support women returning to work after becoming parents, ill health, or caring for elderly parents/disabled family members) and she has extensive experience of helping individuals using her proprietary technique ‘Mind Flip', in which you shift the focus away from yourself and look outwards to rediscover the value you alone can add.

 

We are bombarded with messages about the need to maintain a healthy ‘work-life balance' but the demands of a high-flying career with external commitments such as children, ageing parents, health and exercise mean it's not always possible to keep all the plates spinning.

 

"There will be plates you need to juggle; some you cherish and some you can drop altogether"

---Zena Everett, international executive coach and author of Mind Flip

 

"Zena is an absolute star. She will transform the way you look at your career - for ever!" ---

Graham Norton, Broadcaster & Entertainer

 

This October, with National Work Life Week (2-6 October) focusing onwell-being at workpluswork-life balance, it is the ideal time to deploy many of the key takeouts from Mind Flip (Filament Publishing, May 2017, £14.99). By truly understanding your own unique mix of skills, knowledge and experience, and the problems that you can uniquely solve, you are even more able to differentiate yourself as a talent in the crowded digital marketplace, know your value in your career setting, learn when to say ‘yes' and, perhaps most importantly, understand when you should and could say ‘no'. Zena can offer a realistic perspective on what work-life balance really means.

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Mind Flip is the new career manual for career shifters and job seekers; for anyone looking to achieve promotion, get a pay rise, get more job satisfaction, or find more fulfilling work. The book provides everything you need to fire up your career, including a foreword by DeeDee Doke, the Editor of Recruiter Magazine.

 

As an international Executive Coach and careers expert, Zena combines entrepreneurial, head hunting, organisational psychology and coaching experience. As a former recruiter's recruiter, Zena Everett has extensive experience studying successful careers. She knows first-hand how and why some people are more successful than others, what senior managers really think about ‘work-life balance', and through her coaching - and her book - offers practical tips, advice and strategies to help people at myriad stages of their career. From networking and getting an interview for your dream job (and whether you should mention that you have a baby/ill husband/elderly parents who require constant care) to writing that mystical ‘personal statement' and perfecting your CV, Mind Flip will help you to get the job you want. It also tackles the bigger picture of what happens when you are in that job, tackling ageism (and encouraging 50+ workers to ‘rip off that cardi' with tips to circumvent perceived, or real ageism), understanding disabled workers' rights, and providing you with a reality check (have you set career goals that are too long-term? Worried you have stayed in your comfort zone too long? Working to someone else's definition of career success?).

With her skills in cognitive behavioural coaching, Zena helps people to achieve their career goals and full potential daily, working with senior business people at the top of their game. There are also times when a direct approach is required to getting the career you want; "I help readers to look right under their nose and pick up the phone, not faff around applying for jobs, relying on agencies or responding to online job alerts" says Zena. Mind Flip addresses all career stages; from Graduate to Granddad, including Mum Returners, over 50s, disabled workers, women in business, entrepreneurs and the newly self-employed.

Other talking points for features / interviews:

National Business Women Week (October 15thto 21st2017)

National Business Women's Week® (NBWW) provides an opportunity to call attention to women entrepreneurs, facilitate discussions on the needs of working women, share information about successful workplace policies, and raise awareness of the resources available for working women in their communities.

RELATED TOPICS:

Managing your career, job search, interviews, redundancy, work, workplace politics, flexible working, working mums, older workers, bias at work, subconscious bias when interviewing, interviews, CVs, social media (particularly LinkedIn), confidence, limiting beliefs, executive coaching, performance at work, promotion, productivity, flow, difficult bosses, narcissistic bosses, why women need to be more confident at work, how to give feedback, fear of failure, fear of success, working freelance, working parents, kitchen table businesses, imposter syndrome, perfectionism, procrastination, time management, ambition, motivation...

 

Zena Everett on Creating the ‘Mind Flip' Concept

"Mind Flipping is my first book. It came about because I was a very shy child but discovered early on about faking it to make it. Fortunately, there was a boy in my class called Graham (Norton) who was a total showman even then and I could be a great foil to his talent. He still steals the show to this day, and I am lucky enough that he has given a kind endorsement to my book".

 

Recruitment Expertise

As a former recruiter's recruiter, Zena Everett has extensive experience studying successful careers.Zena understands how and why some people are more successful than others.Zena says, "I help people to define their career goals, make plans to achieve them and remove the obstacles that may block them (usually these are of our own making, such as perfectionism, procrastination, low self-esteem, lack of resilience, underlying shame, and people pleasing). I also give talks on career transformation and common obstacles".

 

Practical Guidance & Coaching

Women can lose confidence as they get older

As a coach, Zena helps women boost their self-confidence, recognise what they bring to the table, and be more vocal about what they have to offer as an employee/manager/entrepreneur.This isn't simply ‘fluffy' advice, Zena Everett - in the book and her executive coaching - drills down to help individuals appreciate what they have achieved already - and clarify what they are capable of doing, so the facts are plain: they are good at what they do (but perhaps your problem is that you're not ‘visibly good'?).

This knowledge empowers the individual to go for that promotion, ask for that pay rise, perhaps even make that career change, with confidence. The approach helps to combat the imbalance of ageism, with red flags on what to avoid.

 

Advice and Answers to Career FAQs

  • My manager won't let me work flexibly, what do I do?

- How do I maintain my career when I am working part-time and managing a family and have no time to network?

  • How do you get a job after a career break - caring for my elderly parents/disabled partner/young child - when the market has moved on and you've been out of the loop?

 

Behavioural Trends and Barriers

  • Why don't women put themselves forwards for promotion as much as men?

  • How do I write the best CV and LinkedIn profile to get the job I want?

  • My previous employer was a nightmare - should I mention it in job interviews?

  • When should you start negotiating on money during the job application process?

 

Gender Pay Gap: Women - Man Up! Says Zena Everett

Zena is passionate about social mobility and women ‘manning up' to cross the gender and promotion pay gap.Mindflipping techniques especially help those who hate selling themselves. They help people to get networks when they don't think they have them. "As well as ‘leaning in', women have to ‘speak up'. It is crucial to understand your value so you can make a valuable contribution," says Zena.

Notes to editors

Zena Everett is available for interview, comment, editorial commissions, and the book is available for review/consideration. Please get in touch to discuss:helenlewis@literallypr.com. Online press folder:http://bit.ly/2fnp9To.

 

Working Familiesis the UK's work life balance charity (@workingfamuk). It supports working parents and carers and their employers with flexible working. Key findings from the2017 Modern Families Index (the most comprehensive survey of working parents in the UK*) explains how families are trying to manage a balance between family life and work. The charity is behind the#WorkLifeWeek campaign and there is a National Work Life Week Conference on Monday 2ndOctober in London. The charity's 2017 survey shows:

• Four out of ten parents say that work intrudes to stop them spending time with children often or all the time.

• Workload is the main reason that working parents are putting in extra hours at work.

 

About the author - Zena Everett:

As an international Executive Coach, Zena has a rare cocktail of entrepreneurial, head hunting, organisational psychology and coaching experience. While Zena ran her recruitment business, she became fascinated with why some of her candidates were more motivated, confident and successful than others. To explore this further, she sold the company and did a Masters in Career Management and Counselling, followed by post-graduate Coaching training.

Today, Zena helps ambitious people to achieve career goals they didn't know they had, or were capable of, until they work together. Brought up in Ireland and now living in London, Zena coaches individuals from all cultures and backgrounds (from actors to actuaries, mum returners to MBAs) including people on the Executive MBA programme at Oxford University's Saïd Business School.

She is a motivational speaker on career confidence and performance and a writer and an experienced media contributor on career and workplace issues. Her other interests include work as a non-executive director and trustee of Quo Vadis Trust (a social housing charity in South London)

 

REVIEWS:

 

Ann Stephens, Co-Founder www.hotflush.info:

"Finally, a careers book that realises that people 50+ are still ambitious. As Zena says, just because we are no longer reproductive, doesn't mean we aren't productive! I love this book and so do my sons, my husband and my Mum."

 

Ann Swain, CEO, Association of Professional Staffing Companies:

If you take your career seriously, this is the only book you need to read. Zena Everett has more knowledge, experience and insight as to how recruiters work and corporates hire than anyone I know.

 

For more information, editorial opportunities, interview requests or review copies please get in touch with HelenLewis@LiterallyPR.com or SarahMorgan@LiterallyPR.com

+44 (0) 7904801669