38091t                                                                                             
14 September 2017

Questions and Answers for the new kid on the underfloor heating block

By George Skipper, Retail Account Manager, Amber

Pictured is George Skipper, Retail Account Manager, Amber. 

What will Amber offer?

Amber Underfloor Heatingisa new brand in theunderfloor heating marketplace;offering very competitive electric underfloor heating solutions with exceptional and leading customer service and delivery options. Amberisdistributed exclusively through wholesalers, retailers and retail showrooms, providing underfloor heating mats, foils, cables and the latest thermostat ranges to suit any heated floor requirement. Alongside the Amber brand, the DEVI brandisavailableso thatcustomerscanmake an informed choice as to the most suitable system for them and their customer. 

Amberoffersa refreshing option for those who want high quality, competitive underfloor heating solutions with the peace of mind that the ultimate customer will be completely satisfied. 

What is the thinking behind the new company?

The underfloor heating market is changing all the time and,to maintain our competitiveness within the market,Amber is arange of products which are still high in quality, have excellent warranties andareeasy to use; yet theyare focussed on providing a cost-effective option for complete home comfort for the end user. 

What is the pedigree of the directors?

With over 25 years of experience, theteam boasts awealth of knowledge within the industry;this is why Amber has the strength to be the right choice for customers. This is especially important in creating an understanding withcustomers that,whilst it may be a new brand, our knowledge of the market ensures that the product remains high quality and the price is competitive. 

What are the target markets?

Trade;typically electrical wholesalers, tile distributors, tile showrooms, bathroom showrooms, kitchen showrooms and conservatory retailers. 

How many products/ranges?

Amber Underfloor Heating offersthe full electric underfloor heating solution, providing 100W/m² and 150W/m² AmberMat heating mats, AmberDry thin heating foils for installation directly below timber-based flooring and two different ranges of thermostats. 

Is there a specification/technical department?

Amber Underfloor Heating is fully backed with a technical and design support team whichwill be able to assist with all queries and offer a full design service if and when required by our customers; all team members. Allareaccessible using the Amber freephone telephone number. 

Any market stats.

Underfloor heating continues to go from strength to strength in popularity. The awareness of the homeowner and trade is at an all-time high and so the demand is there for trade customers to access. 

Running costs stats.

Running costs aretypically 0.5-0.75 p per sqm per hour;the use of an insulation board below the heating is strongly recommended to provide an energy efficient system. 

Purchase price levels.

Amber providesa package which no one else can match, combining quality products, outstanding customer service and outstanding prices. 

What is the route to market?

Selling solely to wholesalers, electrical distributors and retailers at a trade price, and providing them with a collection of professional marketing collateral which helpsthem to promote and sell to the end user. 

How will the new company be publicised?

The launch of the new websitewww.amberufh.co.ukwwith anin-house sales teams and on-the-road sales representatives will help promote the brand, educate the customers and raise awareness to consumers. 

Is anyone using Amber as yet?

Amber is a new brand and new product, so no one will be using Amber currently, launch 12^thJune.

Can consumers use Amber? Will it be marketed to the consumer?

Consumers can use Amber, but they will purchase through our trade network. Our website, Twitter, Facebook will all be available to the consumerandpossible end-user marketingwill be developedlater in the year.Theprimary focus is the trade and enabling them to have a total solution that means they can competitively serve a market with confidence.

For further information on Amber, please contact 0800 056 0494 or visitwww.amberufh.co.uk

-ends-

With compliments:

Alison Relf
Taylor Alden
Unit 2 Temple Place
247 The Broadway
London
SW19 1SD
Tel: 020 8543 3866
Email:Alison@tayloralden.co.uk