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14.
August
2017.
Flat Folding Helmet Essential kit to protect vulnerable student cyclists at Uni

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Flat Folding Helmet

Essential kit to protect vulnerable student cyclists at University[image]

 

AMorpher Folding Helmetis the must have piece of kit to put on the university shopping list.

It is the perfect bike helmet for students as not only will it protect their heads when cycling but unlike traditional helmets, it folds flat in less than a second when not in use and takes up less room in a bag than a lever arch file. It is very light and looks incredibly cool and most importantly, will keep students safe on the roads.

Millions of students heading for university and college this Autumn will take up cycling as their main form of transport for the first time. Cycling is convenient, cheap and good exercise, with up to 50% of students cycling at some universities and more taking it up each year. But it has its drawbacks, with safety being a major concern.

Most of these students will not have much cycling experience before they get to university which makes them especially vulnerable on the roads, making it absolutely essential that they wear a helmet. Despite the known risks, some students won't put a helmet on because they don't want to carry one around when not wearing it.

The great thing about a Morpher is not only does it look great but it folds flat, so there is no need to lug a cumbersome bowling-ball sized helmet around campus all day. So no chance of leaving it in the library, lecture hall or bar when not in use and definitely no excuses for not wearing one.

 

 

Morpher was invented by two times British Inventor of the Year, Jeff Woolf OBE, for the 83% of cyclists who don't wear a helmet because they are too cumbersome to carry around. Helmets present a major solution to a growingroad safety problem. RoSPA reports that in the UK75% of cyclistfatalities were from serious head injuries.

Jeff says: "I invented Morpher to help prevent brain injury or worse. Students are especially vulnerable and the more that can be done to protect them when they are riding on busy roads the better. With a Morpher Helmet there is no reason for any student not to have a helmet with them".

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Morpher comes in a range of colours including shiny black, matt black, frosty white and a stunning regal red. Not only does Morpher open and close in seconds it also has an ingenious, easy to use, magnetic clasp that won't pinch the skin. It is fully safety certified (with CE and CPSC certification) and has exceptional green credentials as practically all elements are recyclable.

 

Ends

www.morpherhelmet.com

 

RRP: £120 available fromwww.morpherhelmet.com

For further information, jpegs,video, interview and more information please contact: Caroline Ratner, caroline@carolinecomms.com 020 8209 0120 or 07976 765453

 

 

Notes to Editors

 

Morpher aims to give the world an unprecedented ease of access to cycle safety.

Morpher Helmet has won loads of international prestigious awards for innovation and inventions, including:

iF D+I Award ‘16

Edison Gold Award

Time Magazine AND Popular Science Invention of the year