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20.
July
2017.
Management Buyout of Device Intelligence Leaders Mobilethink and Tweakker

Editors Brief: The ex general manager of Spirent’s device intelligence business unit now owns three of the world’s most respected and successful B2B brands. Tweakker and Mobilethink have a combined customer base of over 200 MNOs and MVNOs. The full story of the third company involved (Softil) with a customer base of over 800 corporations will be issued next week. The boilerplate gives an overview. Regards, Hugh Paterson, CEO Whoosh PR

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News Release

For Immediate Release

Aarhus, 20 July 2017

Management Buyout of Device Intelligence Leaders Mobilethink and Tweakker

New owner believes MNOs and MVNOs need a more agile and highly-specialised business partner to better serve their forward device intelligencerequirements

A new era began this month at Mobilethink and Tweakker in Aarhus, Denmark following a management buyout from Spirent Communications by Pierre Hagendorf, previously general manager of the two businesses. Mobilethink Holdings, the parent entity of Mobilethink and Tweakker, is now a sister company of Hagendorf's other business interest Softil, aV2oIP enabling technologies company also acquired from Spirent.

"The device intelligence requirements of our extensive customer base of mobile network operators (MNOs) and virtual operators (MVNOs) increases year-on-year," says the new CEO, Pierre Hagendorf. "Operators need deeper intelligence about the network joining experience of their new subscribers and instant analytics about the myriad of devices coming into their networks. Mobilethink and Tweakker now have the agility and focus to meet their challenges."

Mobilethink and Tweakker help operators to better manage the growing complexities associated with feature phones, smartphones and any other connected mobile device on a network. By gearing up with Mobilethink and Tweakker's market leading device intelligence solutions, operators will maximize profitability, deliver the best customer experience and drive down costs.

Mobilethink caters for the needs of tier one network operators by offering a fully fledged and robust device intelligence suite. Tweakker cloud solutions feature an ultra-fast deployment, cost-efficient operation and pure pay-as-you-grow monthly fee solution specifically designed to answer the needs of any MVNO.

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About Mobilethink Holdings A/S

Mobilethink Holdings is the corporate structure behind two leading brands of the mobile B2B industry. Mobilethink presents the most-comprehensive mobile operator-centric device intelligence management suite for device management, customer engagement and smartphone support to boost data uptake, drive greater customer lifetime value and reduce customer care costs. Tweakker, now the trusted business partner of over 100 MVNOs worldwide, is the market leader in MVNO connectivity, online customer care, automatic subscriber onboarding and customer engagement automation solutions.

About Softil

Softil, formerly a division of Radvision Ltd., is the world's leading provider of enabling technologies for IP communications. Softilpioneered Voice and Video over IP with a range of embedded technologies and testing solutions. Its core technologies are used in today's Enterprise, IMS/VoLTE, and Mission Critical Communications industry. Over 800 enterprises worldwide use Softil's solutions as the powerhouse behind their communications.

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For further information, executive interviews and images, please contact:

Diana Varga,

Marketing Manager, Mobilethink and Tweakker

Mobile +45 20 82 19 51

Emaildva@mobilethink.com

 

Hugh Paterson, CEO

Whoosh PR,

Direct Landline +33 467 55 99 12, Mobile +44 77681 75452

Emailhugh.paterson@whooshpr.com