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28.
June
2017.
redheadPR sponsor Ashchurch to Didcot leg of Tour de Troops
redheadPR sponsor Ashchurch to Didcot leg of Tour de Troops
On Saturday 17 June
2017, redheadPR sponsored the 6th leg of the first ever Tour de
Troops, from Ashchurch to Didcot – and managing director Sara Tye joined in and
rode the 56 mile leg.
The Tour de Troops is a fund-raising initiative
by 20 bomb disposal experts from the British Army to raise money for the Felix
Fund, a charity which helps those affected by Explosive Ordnance Disposal
(EOD).
The main sponsor of
the event is Kirintec, a company specialising in the design and production of
security technology - including EOD solutions.
Having swapped blast suits for Lycra, the
cyclists began their ride from Edinburgh to Bielefield in Germany on June 11
2017, averaging about 100 miles per day in scorching temperatures.
In just 15 days and 1,500 miles (2,414km) the
cycle team are visiting every security-cleared EOD regiment in England, France
and Germany, passing through many towns and cities close to their military
bases along the way.
Sara Tye, managing director of redheadPR and
chair of Swindon Triathlon Club, donated £500 to the epic Tour de Troops and
joined the team to ride the 56 mile leg from Ashchurch to Didcot.
Stephen Jakeman,
Senior Software Engineer of Kirintec, also joined Sara in cycling the 56 mile
leg from Ashchurch to Didcot.
The tour was welcomed by a crowd of supporters,
along with Wantage and Didcot MP, Cllr Ed Vaizey, at Vauxhall Barracks in
Didcot.
“The Felix Fund is an important charity and I
was thrilled to be able to support the Tour de Troops in their fundraising
efforts,” commented Sara, a keen triathlete and managing director of redheadPR.
“The recent terrorism incidents have highlighted
even more what an extremely dangerous job the British Army bomb disposal
experts have and how much we should all value their bravery and commitment.”
Sara Tye is an
award-winning entrepreneur, top 500 international PR, business and
organisational development expert.
The Felix Fund is a military charity based in
Didcot and raises funds for the men and women affected by Explosive Ordnance
Disposal (EOD). This includes important mental health support and the charity
now offers Dashboard Courses on mindfulness to build awareness of the warning
signs linked to mental health problems and coping techniques.
Every member of the Tour de Troops team belongs
to the 11 EOD Regiment RLC (Royal Logistic Corps). Sadly some of the riders
taking part have been injured during the course of their work or lost
colleagues whilst serving their country.
Donations to the Tour de Troops can be made by
visiting their JustGiving page - https://www.justgiving.com/fundraising/Tourdestroops
Visit www.redheadpr.co.uk
Find out more about
founder and managing director, Sara Tye