London,
United Kingdom: New global diversity and inclusion recruitment website VERCIDA.com has
now launched to offer recruiters and jobseekers the chance to change the lack
of diversity in the workplace.
The new tech platform is aimed at jobseekers looking to work for
employers that place inclusion and staff wellbeing high on the agenda.
And the site lets employers attract diverse talent in a pro-active way by
demonstrating the benefits and initiatives they offer to employees.
CEO Morgan Lobb says “Diversity in the jobs market is extremely
competitive and has gathered immense pace.
“Organisations face huge public criticism when their brand does not
represent the diversity of society.
“Couple this with the lack of productivity and profitability associated
with not having a diverse workforce, and it has become a tightening noose around
the neck of many CEO’s.
“Despite their best efforts employers still face woeful staff
representation.
“We have built VERCIDA.com to solve
this issue.”
VERCIDA.com gives jobseekers all the information they need to make an
informed decision about whether an employer is the right fit for them and their
specific needs.
VERCIDA.com allows jobseekers to search for jobs using filters that show
the work employers are doing internally to promote diversity and inclusion, as
well searching for jobs using the traditional search fields such as location,
geography and keyword,.
And every employer advertising a job has their own company profile which
highlights their values and inclusive features such as age, belief, gender
equality, and LGBT initiatives.
VERCIDA.com also has a growing database of over 3000 articles relating
to the work employers are doing to promote Values, Equality, Respect, Culture,
Inclusion, Diversity and Accessibility in the workplace (VERCIDA).
Ben Chalcraft, VERCIDA.com MD, said:
“Jobseekers are much more likely to find an employer that wishes to
increase representation of their group or community by searching for the right
type of employer in the first place”.
“We list thousands of jobs, but
place the employer’s diversity information right in the heart of the job
description.
“For example, if an engineering employer wishes to recruit more women we
push female friendly content as part of the job advert.
“We’re engaging with jobseekers though relevant content and marry the
employer’s diversity strategy with their resourcing needs.
“It adds up to a cutting-edge
diversity recruitment platform fit for the modern world”.
Over 100 early adopting employers are using VERCIDA.com, which has grown
from a kitchen start-up to industry leading specialist.
Many clients are now citing the site as their main source of staff
attraction.
Clients include: BBC, Sky, ITV, Viacom, Ofcom, Department for Education,
Met Police, Bank of England, Barclays, HSBC, Morgan Stanley, Hs2, Network Rail,
TfL, Heathrow Airport, and Atkins.
Digital inclusion is a core part of VERCIDA.com’s overall strategy.
Web accessibility, which is enshrined in law by the Equality Act 2010,
was a key priority when the new VERCIDA.com platform was being developed.
VERCIDA.com is highly accessible and people with mobility, visual
impairments or dyslexia can easily access the site thanks to a comprehensive 60
hour web accessibility audit by the Shaw Trust.
Editors Notes
For more information about VERCIDA.com please
contact Catherine Grinyer:
Email: catherine@bigvoicecommunications.co.uk
Mobile: 07713 248387
About VERCIDA.com
VERCIDA stands for: Values, Equality, Respect, Culture, Inclusion,
Diversity, Accessibility.
VERCIDA.com helps employers attract candidates from diverse backgrounds in
a pro-active way through positive action, while clearly showcasing their employer
value proposition.
The platform also offers jobseekers all the information they need to
make an informed decision about whether an employer is the right fit for them.
Formed in January 2011 as
DiversityJobs.co.uk, VERCIDA.com has been developed specifically to assist job
seekers and employers that want inclusion in the workplace.
VERCIDA.com is highly accessible having
completed a 60 hour audit by the Shaw Trust ensuing even those with mobility,
visual impairments or dyslexia can access the site.
The VERCIDA.com executive board includes RT
Hon Sir Vincent Cable MP and Janet Hill CBE.
Quick facts about
diversity and inclusion in the UK
· 40% of LGBT staff do not feel comfortable coming
out at work
· 9.1 million people in the UK are from ethnically
diverse backgrounds
· By 2021 20% of the population will be of ethnically
diverse origins
· The UK has a skilled and ageing demographic
· One in five jobseekers has a disability and there
is a disability employment gap of 2.4 million people. More than 70% of people
with a disability do not disclose to recruiters due to fear of discrimination