The essential journalist news source
Back
3.
May
2017.
ForgeFix turns fastening into an art – and raises £1000 for charity

 

PRESS RELEASE
May 2017

ForgeFix turns fastening into an art
 
- and raises £1000 for charity

Leading distributor of fixings, fasteners, power tool accessories and hardware, ForgeFix has turned charity fundraising into an art form.

The business recently donated a unique portrait created using 4000 of the company's ForgeFast elite performance woodscrews for sale at charity auction.

The picture, a 1.2m by 1m portrait of music icon David Bowie, sold for £1000 at the silent auction which was held at the NMBS Gala Dinner in April.

All proceeds from the sale have been donated to CRASH - the construction industry charity which supports homeless and hospice charities with free advice, practical assistance and financial aid.

The Bowie picture comes from a series of similar images which ForgeFix has dubbed ScrewsArt™. Other portraits include an image of boxing legend, Muhammad Ali.

ForgeFix began creating the portraits as a unique and innovative way to demonstrate the capabilities of its ForgeFast woodscrews.

Launched in 2016, ForgeFast woodscrews outperform the majority of premium woodscrews currently on the market in a wide range of areas - including drive-speed, cam-out reduction, corrosion resistance, shear prevention and even environmental impact.

Due to their exceptional characteristics, ForgeFix has positioned ForgeFast screws in a new and elite performance category in order to highlight their next generation capabilities.

All of the ScrewsArt™ portraits were created with the help of existing and potential customers who attended the ForgeFast launch events and by visitors to ForgeFix's stand at various trade shows and exhibitions over the last nine months

People were asked to insert screws into a template so they could experience some of the benefits to using the ForgeFast range first-hand.

Commenting on the Bowie portrait and subsequent charity donation, Brian Trevaskiss, marketing manager at ForgeFix, said: "We first came up with the idea of creating the ScrewsArt™ portraits as fun way of enabling potential buyers of ForgeFast to get hands-on with the range and to help them appreciate just what makes these products elite performance woodscrews.

"We felt it was important to do something worthwhile with the resulting portraits such as using them to benefit charities. We're delighted the Bowie picture proved so sought after in the silent auction at the NMBS Gala Dinner and that it's ultimately raised so much money for CRASH."

Francesca Roberts, chief executive at CRASH, added: "We'd like to thank ForgeFix, NMBS and the winning bidder, John Smith, managing director at Plumbco, for their support of CRASH. Without the generosity of the industry, our work simply would not be possible.

"The sale of the Bowie ScrewsArt™ portrait was certainly an innovative way of fundraising. These funds will now be used to make an important contribution towards both our current and future projects to make a difference to people's lives."

To see the David Bowie ScrewsArt™ portrait being created, visit https://www.youtube.com/watch?v=pTZ8q2J1n2A

- ENDS -

Images:

ForgeFix Bowie ScrewsArt NMBS.jpg


ForgeFix Bowie ScrewsArt. jpg

Caption:

Picture perfect result. A unique portrait of David Bowie created out of 4000 ForgeFast elite performance woodscrews recently sold at a charity auction and raised £1000 for CRASH.

For more information on this story, contact Wayne Leith atwayne@tpz.uk.com

Notes to editors:

  • ForgeFix is a leading supplier of high-quality fixings, fasteners, drill bits and ancillary items.
  • It has over thirty years of experience and a customer base that includes major builder's merchants, DIY outlets, UPVc and roofing merchants and large multi-site retailers.
  • The company sources high quality products from manufacturers across the world and prides itself on complementing these products with an equally high level of customer service, which can be seen in such initiatives as online ordering and next day delivery across the UK mainland.
  • More information on ForgeFix and its extensive product range can be found at www.forgefix.co.uk