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24.
April
2017.
BRITISH CHEESE AWARDS 2017 SET TO BRIE THE BEST YEAR YET!
 

                       


Press release


Date: 24/04/2017


BRITISH CHEESE AWARDS 2017 SET TO BRIE THE BEST YEAR YET!


Devon-based Atlas Packaging, market leaders in the packaging industry, are sponsoring the Packaging Award at the 24th British Cheese Awards taking place on the 31st May 2017 at the Royal Bath & West Show, Shepton Mallet, Somerset.


The 2016 awards attracted over 900 entries from 148 producers. Cheeses entered came from over 54 countries covering the length and breadth of the UK and Ireland. For 2017, there will be 70 judges, including Liam Beades from Atlas Packaging, judging 136 classes of cheese across nine different categories. The day is sure to exhibit just how diverse and dynamic the Cheese Industry is!


The judges will score the cheeses on presentation, texture, aroma, flavour and balance. There will be gold, silver and bronze medals available to the cheeses that score well on the day. The Packaging Awards will judge on presentation, versatility and innovation to highlight best packaging in the industry.


Peter Mitchell, chairman of the British Cheese Awards, says: “We are expecting this year's event to be bigger, and better, than ever before!


“The Cheese Awards is ultimately a celebration of the passion and excellence within the Cheese Industry and year after year we are overwhelmed with the outstanding quality that competitors deliver and we’re so excited to see what 2017 has to offer!”


Jason Sharman, Managing Director of Atlas Packaging, says “It’s an honour to sponsor the Packaging award for the upcoming British Cheese Awards, for the 5th year running.


“We’re proud to also be supplying point of sale packaging to be used with the grand cheese awards. Plus we’re making a to-scale cutout of Michael Eavis - English dairy farmer and founder of Glastonbury Festival - where people can add their faces as well as a full-scale post box made from corrugated board.


We always enjoy seeing how the Industry is changing from the latest technology development whilst meeting current and potentially new customers. It also provides an opportunity for Atlas to understand the challenges cheese producers face and offer solutions to these where possible.”
 

-  ENDS -


Media contact: for media enquires, please contact Amy Paternoster on 01237 403764 or email amy@bluefrogmedia.co.uk


Notes to Editors:

24th April: closing date for entrants to register for this years awards. Registration form can be found here: http://www.britishcheeseawards.com/competition


About Atlas Packaging

Atlas Packaging Ltd. is one of the UK’s largest independent packaging companies is at the forefront of packaging, print and design. Atlas provides an extensive range of bespoke design and manufacturing services and has become a market leader in the industry.

Atlas has both design and manufacturing facilities in house, cutting out the middle man and cut processes. This reduces costs to clients, helping them remain competitive whilst offering a high quality service to all clients.Having won the coveted Gold Star during the Starpack Awards, their services have been recognised as excelling in the packaging industry.www.atlaspackaging.co.uk/