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Cellnutrition's Quinton Hypertonic sees success at The Irish Pharmacy Awards just 10 months after launch

Sunderland-based mineral supplement specialists, Cellnutrition, has won the Over the Counter (OTC) Best New Product Launch award at The Irish Pharmacy Awards 2017 for their Quinton Hypertonic product.

Quinton Hypertonic begins your day with a boost. Designed for days when an extra spurt of energy is needed, our natural Hypertonic formula is perfect for fortifying and energising your cells.It is the world's only 100% natural and bioavailable nutritional supplement to nourish your cells with 78 minerals and trace elements in the precise proportions they require to be strong and healthy.

Among the minerals found in Quinton are calcium, phosphorus, magnesium, chloride, and sulphur, while the trace elements include iron, manganese, copper, iodine, zinc, and selenium. Quinton is unique because it provides these nutrients in perfect balance with each other and your body - ensuring that your body has the minerals and trace elements it needs when it needs them.

The third annual OTC and Retail pharmacy awards took place in the Radisson Blu in Dublin on Thursday, March 2^nd, with over150 Independent Pharmacists, Buyers, Distributors and suppliers in attendance.

The awards act as a celebration and showcase of product innovation, marketing and value to its customers, with entries received representing those leading the way in innovation.

Cellnutrition's Quinton Hypertonic is brand new to the Irish market, but has been around for 125 years. Cellnutrition put huge investment behind the brand, providing training and instore events for pharmacists, as well as information for consumers about their message. 

Cellnutrition CEO, Nicola Abbott said about the win: "I'm absolutely delighted, and really surprised - we weren't expecting it at all. We're only been in the marketplace since May 2016. We're all about cellular health, and educating people so that they can get their cells healthy and their body healthy, and our message is really important to us. We believe that if you treat the body, and the individual, and get your cells right, then you'll be in better health for it. Quinton is the only 100% natural supplement, with nothing added whatsoever, in the world, it has a 125-year history with millions of very happy customers and we're delighted to be able to bring it to the UK market." 

Judges at the awards described why they felt Cellnutrition's Quinton Hypertonic was a worthy winner saying: "Getting the most out of a small launch budget with less than 5 million is challenging and requires creativity, Cellnutrition gave their product the backing it deserved, putting it at the top of the pile. What a terrific way to launch a product in an already competitive market - Cellnutrition Quinton Hypertonic really hit the spot."

ENDS

For more information, please contact Rachel Cornforth at rachelc@cellnutrition.com

www.cellnutrition.com@cell_nutrition

 Image features Cellnutrition CEO, Nicola Abbott, with official Pharmacy Awards certificate.

About Cellnutrition

• Cellnutrition is the exclusive supplier of Quinton complete mineral supplements in the UK, Ireland, Germany and Korea.

• Cellnutrition's Quinton has a 100-year history of supporting cellular health in babies, children and adults of all ages. Quinton is mineral-rich seawater harvested under strict conditions from a plankton bloom which occurs naturally in a pristine, internationally protected part of the Bay of Biscay in the North Atlantic Ocean.

• The 78 minerals and trace elements in Quinton are provided in naturally perfect proportions which match the requirements of your body.

• Cellnutrition Quinton's composition is almost identical to that of the blood plasma in our bodies.

• Unlike many mineral supplements, Quinton is 100% organic and bioavailable, which means it is easily absorbed by your cells and your body. Inorganic minerals cannot be absorbed by the human body.

• Cellnutrition Quinton comes in perfectly balanced Isotonic form and also Hypertonic form. Hypertonic supports the body through physical, mental and emotional stress because it provides the minerals and trace elements at 3 x the concentration. It is perfect to kick start the day, while the gentler, calming effects of Isotonic are better for switching off at the end of the day.

About The Irish Pharmacy Awards

• The awards act as a celebration and showcase of product innovation, marketing and value to its customers, with entries received representing those leading the way in innovation.

• Awards were given out in 24 categories, including Best Pharmacy Only Product, Best Product Marketing Initiative, Best Travel Product, and Best In-Store Promotion. Look out for details about the night, and the winners, in the next issue of Irish Pharmacy News.

• Compere for the night was Sybil Mulcahy of Evoke.ie, and TV3.

• The third annual OTC and Retail pharmacy awards took place in the Radisson Blu in Dublin on Thursday, March 2^nd, with over150 Independent Pharmacists, Buyers, Distributors and suppliers in attendance.   

• The awards act as a celebration and showcase of product innovation, marketing and value to its customers, with entries received representing those leading the way in innovation.