The campaign uses icons so builders and merchant staff can identify at a glance what the panel can do.
Designed to highlight SterlingOSB's strengths in a host of construction tasks, the campaign uses icons so builders and merchant staff can identify at a glance what the panel can do.
For the first time, OSB sales are ahead of plywood sales; as it is more cost-effective, homegrown and can do almost everything ply can do, it's not hard to see why!
The simple icons highlight strength, consistency, performance in humidity, and various applications including walls, roofs and site hoardings. In addition, SterlingOSB has become a fashion statement, used decoratively as well as structurally in retail and hospitality environments.
David Connacher, Norbord's Brand and Communications Manager, comments: "As market leader, we want to continue to provide merchants with the support they need to help their customers see the benefits of SterlingOSB. . The icons provide a quick and easy way for merchants and builders
For further information on Norbord, please call 01786 812 921 or visit www.norbord.co.uk or www.sterlingosb.com.
Taylor Alden Ltd
Unit 2 Temple Place
247 The Broadway
London SW19 1SD
Tel: 020 8543 3866