Philip Ciniglio, CEO of Bartercard
Europe, has announced his leadership of Bartercard Operations UK Ltd (Europe)
as part of his continental remit with parent company, BPS Technology Ltd (BPS).
Philip sits on the Global Leadership Team of BPS Technology Ltd, which currently
holds four proven and
successful brands in transactional platform management systems, including
Bartercard.
“As CEO of Bartercard Europe for BPS Technology,” said Philip, “the UK
franchise now sits under my leadership of the expanding European portfolio”.
“We have clear objectives to
expand Bartercard across Europe. We use Master Franchising as our distribution
channel with the UK being our National Office for training and support of the
European Master Franchisees. We will continue to grow our UK Bartercard Trade
Exchange whilst continuing to develop Europe. We have secured a license for
France which will be launched in the second half of 2017 with several other
countries under negotiations”
Philip takes control of Bartercard Operations UK Ltd (Europe) with over 30
years’ experience in international franchising, sales and marketing. British
born and raised Philip immigrated to Australia in the late eighties where he developed
over 30 franchise systems for well-known brands and, in 2012, was presented
with the coveted Contribution to Franchising Australia Award.
Account Managers located across the UK work together
to guarantee members new sales. By joining Bartercard, businesses can use their
spare capacity to make new sales and gain access to a whole new market of
customers who are looking to spend their credit in place of cash and then
purchase products and services with that credit.
Globally, Bartercard operates in eight countries, through 75 offices with 600
staff. The platform means
businesses can leverage buying power both nationally and internationally — even
when cash flow has slowed or credit has become inaccessible.
For more
information, visit www.bartercard.co.uk. Follow Bartercard UK on Twitter, LinkedIn and Google+ and like on Facebook.
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