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12.
December
2016.
CORNISH BLOOMS UNDERGO REBRAND WITH HELP OF YVONNE COOMBER
 


                       


Press release


Date: 12/12/2016

CORNISH BLOOMS UNDERGO REBRAND WITH HELP OF YVONNE COOMBER


Atlas Packaging, based in Barnstaple, have collaborated with contemporary artist Yvonne Coomber to create bespoke packaging for Cornwall-based family run business Cornish Blooms; home-grown flowers delivered through the post throughout the UK.


Pushing the boundaries on traditional printing, this is the first project where Atlas Packaging have used their new Cuir flexo-print machine that delivers six colour print with a 100% accuracy, fundamental for the design that contains a multitude of different colours, replicating an iconic design by Yvonne Coomber; a vibrant watercolour print of flowers.


The final print is a beautiful high quality flexoprint that exceeds traditional packaging printing by exceeding over two colours. Cornish Blooms have had the same style of packaging for many years and recognised it was time to restyle to make the outside of the packaging reflect the flowers that the customer would be receiving inside the box.


Atlas Packaging worked on making the unique pattern into viable cardboard packaging such as including a postal mark to maximise impact and efficiency.


Beth Hillyard, Partner of Cornish Blooms said “ We thought Yvonne’s image perfectly reflected the natural, fresh flowers that we grow, pick and send as gifts from Cornish Blooms.


“Her designs and vibrancy not only outline the ethos of our family-run business, but also delivers amazing expectations of what the customers should expect in their flower delivery.


“Atlas Packaging have continued to update us on the progression of the print and have worked around the clock to ensure the design reflects exactly what we had in mind.


“We’re extremely excited to begin using the new boxes, they will be landing on doorsteps across the country for Christmas and we hope our customers love the design just as much as we do!”


Yvonne Coomber, Artist has said “My artwork is significantly inspired by Nature, Love and Wild Places so collaborating with Cornish Blooms was a lot of fun as their business and my ideas share a wonderful similarity.


“To see my print You’re Gorgeous on packaging is a very exciting experience, the bright colours have not been lost within the printing process too, which is extremely impressive”


Jason Sharman from Atlas Packaging has added “Working with Cornish Blooms and Yvonne Coomber has been a very exciting time for the team at Atlas Packaging, testing the capability of the new machine we revealed in October.


“The intimacy of the project was fundamental to the process of ensuring the finished result was exactly as both parties imagined.


“Although we have an extensive portfolio of working with large brands from a wide range of industries, we ensure the same high level of service for companies of any size.”




-  ENDS -


Media contact: for media enquires, please contact Amy Paternoster on 01237 403764 or email amy@bluefrogmedia.co.uk



About Atlas Packaging

Atlas Packaging Ltd. is one of the UK’s largest independent packaging companies is at the forefront of packaging, print and design. Atlas provides an extensive range of bespoke design and manufacturing services and has become a market leader in the industry.

Atlas has both design and manufacturing facilities in house, cutting out the middle man and cut processes. This reduces costs to clients, helping them remain competitive whilst offering a high quality service to all clients.Having won the coveted Gold Star during the Starpack Awards, their services have been recognised as excelling in the packaging industry.www.atlaspackaging.co.uk/