Good morning,
Please find below the latest news from French export specialists Sutralis regarding the growing level of interest from British food and drink brands in the French retail sector. Despite Brexit, and its aftermath, the company is receiving more and more new business leads from SMEs and small brand owners seeking specialist support to launch their products in France. Over the past decade, Sutralis has mapped trends and assisted SMEs and entrepreneurs successfully launch their products in France. If you're looking for experts to comment on the export opportunities for British brands, the French retail/food and drink markets, or to discuss the impact of Brexit on British-French food and drink export relations, please get in touch. Sutralis will be attending SIAL in Paris this week. If you're going to be there, or would like to speak to them during their time there (to report on the latest trends, products, opportunities etc) we can connect you with them ASAP.
Thanks,
Helen Lewis
Director - Literally PR 

Press Release - Monday 17^thOctober 2016

British brands continue to profit from the

French market post-Brexit

London, United Kingdom: A growing number of British brand owners and SMEs are seeking expert support to break into the French retail space, regardless of Brexit, according to leading export company Sutralis.

Rouen-based Sutralis, which specialises in collaborating with international brands to successfully launch in France, has been tracking opportunities and trends within the French retail sector for more than a decade. Despite initial concerns within trade and industry that the UK's EU Referendum decision could delay British brands from embarking on export strategies, Sutralis has mapped growing interest in the French retail sector throughout 2016.

Director and founder of Sutralis, Philippe Demarest, comments: "Many fabulous opportunities exist within the retail market. The UK is an extremely important market for the French food and drink sector, and we are getting more and more enquiries from British brands keen to explore new market opportunities. Brexit has had no impact on the number of enquiries we've received."

UK food and drink exports in the first half of 2016 reached £6.6 billion, up 8.7% on the first half of 2015. Behind Ireland, France is the biggest market for UK food and drink exports*, and Philippe Demarest, founder and director of Sutralis predicts this will continue into 2017. Since 2006, Sutralis has generated a turnover of more than£5.5 million forover 100 companies worldwide including the UK, Spain, Brazil, United States, Ireland and Belgium.

"We support international companies looking to expand into the French market, helping them overcome challenges that can put brands off at the first hurdle. We provide the expertise and contacts here in France, we create sales materials in French, pitch to our buyer contacts in their own language, and work for the international brand as an extension of their team," explains Demarest. "There are significant opportunities for innovative, premium, natural, healthy and convenient products that offer a clear, unique selling point for French buyers, and we know how to open the right doors to bring British brands successfully into our market place."

"At Sutralis, we collaborate with small businesses and brand owners, helping them to clearly identify how their brand can slot into the French market. We work together to highlight the product USP to match what French retail buyers are looking for right here, right now. Our mission is to put our clients in touch with the right sales partners, and to accompany them throughout their sales development in France."

Notes to editors

*https://www.fdf.org.uk/exports/ukexports.aspx

About Sutralis

Sutralis, based in Rouen, France, is a dedicated team of food, drink and retail experts. Specialising in natural, innovative and premium products, Sutralis knows exactly how to navigate the French retail sector, having been in business for a decade, and excels at identifying the gaps in the market, and guiding brands from around the world to develop sales within the French market. With custom-made support solutions, Sutralis has a large network of buyers and retail contacts within supermarkets, hypermarkets, gourmet stores, delis, independents and the foodservice industry across France.

Further support

A tips sheet for British food and drink brands considering entry into the French market is available.

Philippe Demarest, founder and director of Sutralis and Nathalie Lopez-Granier, business development manager, are available to interview via telephone and Skype. If you'd like to arrange a time to chat at SIAL later this month, or you'd be interested in discussing editorial commissions or comments from Sutralis, please get in touch:helenlewis@literallypr.com.

Website:http://www.france-foodandfeed-expert.com/

Documentation: http://www.france-foodandfeed-expert.com/catalogue/

Twitter:https://www.twitter.com/sutralis

Online press folder:http://bit.ly/2d47Nu7

"Since 2011, SUTRALIS has given us whole satisfaction while providing high-quality work and of great value to our Swiss companies. Ranging from market studies to training sessions and client support, SUTRALIS has showed a strong determination to achieve the objectives, along with outstanding professionalism."
Patrice Jacquier - Director, Swiss Business Hub, France

"As a highly-skilled team, SUTRALIS makes its clients' interests its priority. Very reliable, the company always ensures that projects are delivered on schedule. SUTRALIS has demonstrated initiative while suggesting additional steps in order to help us achieve our objectives."
Alberto Crespo - Commercial Director, Expafruit, Spain