PRESS RELEASE
Release date: 13thOctober 2016
Columbus and The Advanced Services Group Collaborate To Encourage Servitization Amongst UK Manufacturers
"Get cracking" is today's instruction to help manufacturing executives plot their advanced services growth strategy.
International consultancy Columbus and The Aston Business School Group have today launched a new, free to use, online game that helps manufacturing firms assess their competitive strengths, their current position on the transformational Servitization journey and facilitate a foundation for a future strategy.
Servitization is the concept of manufacturers offering services tightly coupled to their products. It's about moving from a transactional (just sell a product) to a relationship based business model (delivering a service) featuring long-term, incentivised, pay-as-you-use contracts. A study by the Aston Business School* shows Servitization can:
sustain annual business growth by 5-10%
reduce costs by up to 25-30%
Professor Tim Baines, leading global researcher in this exciting field at the Advanced Services Group comments; "This game is a quick and fun way to take a snapshot of your current strategy with regards to the add-on services your firm provides to your customers. The tool also challenges you to think about how you will compete in 3 to 5 years' time. You can then easily share the experience with colleagues, prompting an informed debate in this critical area, which will result in opportunities to grow your business by providing advanced services."
Mary Hunter, Managing Director at Columbus UK sees this game as part of their commitment to supporting transformative development for manufacturing businesses. Mary adds "Areas like Cloud, IoT, Big Data and Servitization are driving rapid change through the manufacturing industry and in today's hyper-competitive world, having the ability to adapt quickly is vital to success. Columbus helps our customers innovate their business models and through digital technology transform from being production-centric to services focused. This increases customer satisfaction, which in turn, encourages loyalty and secures long term business growth."
To play the game, clickhereor visitwww.unlockyourinsight.co.uk.
*Servitization Impact Study, Aston Business School
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About Columbus
At Columbus, we help our customers digitally transform their businesses and improve the value realization of their business application investments. We mitigate the inherent risks associated with implementing, upgrading and replacing legacy ERP systems. We lead our customers with best-practice consulting services we have refined over thousands of engagements, and we take care of our customers and aspire to keep them for life. For more information please contact Lucy Heavens atlhea@columbusglobal.com.
About Advanced Services Group
The Advanced Services Group is a centre of excellence at Aston Business School, Aston University in the UK. We provide education, training, research and a global network of like-minded professionals around advanced services and servitization. We help global manufacturers and technology innovators to develop services-led strategies. For more information please contact Ian Machan ati.machan@aston.ac.uk.