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25.
August
2016.
UK's newest Dog Treat Producer to attend Pup Aid 2016

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The UK's Newest Dog Treat Producer, Huxley Hound,

Introduces the world's first range of fully traceable Organic

Vegetable Range to Pup Aid 2016

 

25 August:Huxley Hound are delighted to be introducing their new "Better Than Raw" range of fully traceable organic vegetable treats to attendees of Pup Aid 2016.

Formed in April 2016 Huxley Hound, based in Walton-on-Thames, Surrey is the creation/vision of husband and wife team Mike and Zena Deane. The range ‘Better Than Raw' ™ launches to the public with Carrot and Beetroot treats. The full portfolio, available after the autumn harvest, will include Broccoli, Parsnip and Sweet Potato.

 

[image]The idea came as The Deane's, owners of two long haired Dachshunds, started to prepare food and treats for their pets - one is of course Huxley and the other called Rolo.

Zena says ‘We wanted to ensure that our newest family members were getting the best nutrition they could. Whilst following a good raw food diet we found very few healthy treat choices, so I started to make my own. Mike was working overseas throughout 2015 and on his return I told him I had a hunch I was onto something. It has turned his word on a sixpence and he has given his all to help create and develop the idea into a viable business."

 

Mike continues "We researched the pet food market, found a wide variety of quality dog food, but this was not the same for treats. Many seemingly healthy treats were very calorific or contained little nutritional value. Passionate about a healthy diet for our own boys we started to make and try our ideas on the Huxley and Rolo and they loved them! We then set to work making a business plan, we sold our family home, worked on the optimum production method to create the highest nutritional value for each vegetable, found the best organic vegetable suppliers in the UK - that are currently harvesting our first crops and we set about creating the brand. We have also been working with the University of Nottingham to examine our claim that our product is better than a raw vegetable and the results are conclusive. Our carrot treat contains 1760% more anti-oxidants than its raw equivalent!

 

In just a few months Huxley Hound and Rolo have started to become a social media hit with over two and half thousand Instagram followers and just under 1,000 followers on Facebook.

Mike confirms "It's been a whirlwind few months but we are confident that we were ready to share the treats. The social media response to both the dogs and the brand, product images gave us a perfect platform to test the market by offering FREE "sample packs". We were astounded, literally blown away by the response, we have sent over 500 parcels to over 70 dog breeds from Cornwall to the tip of Scotland. We have been inundated with posts, tweets and Instagram posts of all breeds of dogs enjoying their treats and truly loving the product!"

Zena concludes "We are delighted to be invited to Pup Aid, an event that like us has a conscious, wants to do good things for dogs - helping them to be healthy, happy and loved. We planned a Huxley Hound Foundation from the conception - to help those working on research to help cure dog aliments and illness - so we will be pleased to share a percentage of our ‘Better Than Raw' ™ sales with Pup Aid as a donation to the cause."

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Image: Brand design created by Something Big, the Deane's personally collated the trial packs, created mailing labels and posted the items to over 70 breeds of dog in more than 500 homes across the UK from Scotland to Guernsey.

  • ENDS -

 

NOTES TO EDITORS:

Better Than Raw ™

Dogs can only extract minimal nutritional value from raw vegetables, because they cannot break down the vegetable fibres that contain the nutrients. Working with leading universities and independent research bodies, Huxley Hound has sought to develop the optimum vegetable dehydration process. This will unlock the essential nutrients in the organic vegetables we use in our products, additive free. This means that Huxley Hound's fully traceable, organic vegetable dog treats will contain five times the goodness of the raw vegetable equivalent, making ‘Better Than Raw™' the ideal healthy treat for every dog.

 

https://www.facebook.com/HuxleyHoundUK/

https://twitter.com/HuxleyHoundUK

https://www.instagram.com/huxleyhounduk/

 

For more information:

If you would like to know more about the Better than Raw™ portfolio contact:

Mike Deane

email: Mdeane@Huxleyhound.com

 

If you would like to interview or invite The Deane's or Huxley Hound to an event contact:

Mrs Tracey Blandford, Ch@tterbox Marketing Services Ltd,

email: Tracey@chatterbox-marketing.co,uk