PRESS RELEASE

ELEPHANTS FOR AFRICA CHARITY RELEASES FUNKY FITNESS TANK

T-SHIRT TO HELP RAISE FUNDS FOR CONSERVATION AND

EDUCATION PROJECTS IN BOTSWANA

Elephants for Africa has released a ‘Totally Tusky' charity fitness tank that will be the envy of all gym go-ers, whilst raising funds for elephant research in Botswana. The tank is designed by fitness professional, ethical fashionista and animal lover Natalie Lynn Lichtenbert in collaboration with Elephants for Africa's founder Dr Kate Evans.

A large percentage of the profit from the sales of the t-shirts will be donated to Elephants for Africa. Dr. Kate Evans, who is based in both the UK and at the charity's camp in Botswana, says: ‘We love Natalie's Totally Tusky design with our logo on the back. It's great to see fashion and elephants can work together! Anything that raises awareness of our amazing long-nosed friends is wonderful.'

Natalie says: ‘I wanted to design something for Elephants for Africa because I am fascinated by their study of male elephant behavior and it's my way of getting involved to help save these beautiful creatures. It's a great product that helps protect our great elephants!'

Based in Botswana, Elephants for Africa is in the fortunate position of working on the largest remaining population of African elephant that is largely isolated from the ivory crisis which is decimating populations elsewhere. In Botswana, human-elephant conflict is the greatest threat to the elephants' long-term survival and this is a large focus of our work. Through the charity's Community Co-existence Project, launched this year, they are working towards increasing tolerance for wildlife within the community.

Dr Evans adds: ‘Internationally our research contributes to elephant conservation by increasing our knowledge and understanding of male elephants, the main perpetrators of crop-raiding. We need to understand the requirements of males to better conserve them and develop human-elephant co-existence strategies throughout their range. 2016 will see our education program expanding as we partner with Mogolokane Primary School, and our Community Co-Existence Project in Khumaga will go from strength to strength with secured funding from the GoodPlanet Foundation. We are now registered as an NGO in Botswana, which will hopefully open up more local opportunities for funding and collaboration.'

The Totally Tusky t-shirt is available viahttps://teespring.com/get-elephants-for-africa-tank?aid=marketplace&tsmac=marketplace&tsmic=search&v=1#pid=376&cid=100&sid=front. TheStandard Women's Tank Top is £16.75.

Elephants for Africa can be found here:www.elephantsforafrica.org

-Ends-

For more information, images or interview, please contact claire@elephantsforafrica.org