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23.
May
2016.
UK heat wave on the way - but don't sweat it!

News release for immediate use

UK heat wave on the way - but don't sweat it!

As we wait with eager anticipation for the promised heat wave this summer, for many of us sunny weather means sweat worries, particularly under our arms, which naturally affects both our clothes and our confidence.

At long last there is now no need to worry about sweat patches or the odour associated with underarm sweating. There is a new treatment available called ‘miraDry' and it's the only permanent underarm sweat reduction treatment currently available worldwide.

How great would it feel to be able to wear your favourite outfit without having to worry about the inconvenience of underarm sweat patches, or deodorant stain marks?

The treatment is being aligned as the next big cosmetic treatment that completes your fashion look, whatever your style, whilst increasing confidence levels and giving peace of mind.

Cosmetic treatments over the years have continued to evolve and today we no longer have to worry about leg or bikini line hair - as you can have laser hair removal.

We also no longer have to worry about wearing glasses or contact lenses - as we now have laser eye surgery available to us.

And just as both of the above have arrived and become the norm for many of us, now the newest and most exciting and proven cosmetic treatment is available right here in the UK.

miraDry is a revolutionary new, quick and very straightforward treatment that is carried out in a cosmetic aesthetic clinic to stop underarm sweating and odour permanently.

One of the additional benefits of this new cosmetic treatment is that underarm hair growth (of any colour, and that's also a first!) can be reduced too - giving two treatments in one.... who could ask for more?

Let's face it, the working day, the job interview, the date evening, the cinema visit, working out at the gym, or just an old fashioned night out with friends will never be the same again!

Just as laser eye surgery brought a new dimension to vision, miraDry is changing people's lives by helping them to banish those underarm sweat patches forever.

As our lives are getting busier, dashing from important business meetings to after work drinks, it's important for us not to have to worry about underarm sweat patches and odour. And currently, thanks to miraDry, over 40,000 people worldwide have freed themselves from this problem and boosted their confidence, both inside and out, by living a life sweat and odour free.

miraDry is available as a cosmetic treatment at Midlands based MediZen Aesthetic Clinic in Sutton Coldfield. Their Clinical Director, Dr David Eccleston, the Internationally renowned lecturer and cosmetic physician recently commented, "miraDry is one of the most exciting beauty treatments I have seen over recent years.

"It is a major breakthrough for people who are inconvenienced by the impact sweating has on their day-to-day life.

"In the UK, it isn't just the forthcoming summer months when we feel the heat, as all year round we are often crowded together in lots of different places like offices, shops, trains, bars and so on.

"Situations that make us sweat are unavoidable and sweating often happens at times when you want to look and feel your best.

"Stressful job interviews, first date nerves and hot, busy crowds can bring unwelcome sweat and body odour - and that's why we all plaster ourselves with deodorants every day!

"However, miraDry now offers a viable, affordable, easy and permanent solution to this day to day problem.

"And, leading medical Professor of Dermatology, Tony Chu, at Hammersmith Hospital in London has already clinically proven that the treatment is a safe, effective and permanent way of eliminating underarm sweat and odour. "

Additional information can be found atmiradryme.co.uk,twitter.com/miraDryUKandfacebook.com/miraDryUK

Ends/

Editors' Notes

Release issued by Steve Holden of Prominent Media and Communications, Vienna House, Birmingham International Park, Solihull, West Midlands. B37 7GN.Direct: 07973-329964

Direct interviews, high res pictures and live filming of the treatment is available. Please contact us for availability.

Learn more about miraDry

About miraDry UK

Over300 dermatology-led centres have so far treated over40,000 patientsin the USA and Asia and leading medicalProfessor of Dermatology,Tony Chu, atHammersmith Hospital in Londonhas already clinically proven that the treatment isa safe, effective and permanent way of eliminating underarm sweat and odour.

Midlands based miraDry UK are very pleased to announce that the non-invasive treatment is now available here in the UK following the huge success that it has already enjoyed around the globe since its launch in 2011

About MediZen

MediZen was born in 1999, and is one of the first of its kind as a doctor-led, non-surgical medical aesthetic clinics ever opened in Birmingham. MediZen has been registered with theCare Quality Commission(CQC) since 2005 and independently inspected and reviewed by Government inspectors on several occasions to ensure that they operate at the highest standards.

As experts in treating problems with sweating, MediZen understand the major impact it can have on a person's life. The MediZen Sweat Smart Centre is a specialist treatment centre offering the complete range of professional, non-surgical treatment options available to manage or alleviate excessive sweating. In addition, they're one of theonlycentres in the UK to offer miraDry, a revolutionary permanent solution to underarm sweating.

MediZen, Suite A, 1st Floor, Astor House, 282 Lichfield Road, Sutton Coldfield B74 2UG.