Diary notice: tomorrow evening (Thursday 19thMay, 1900-2100), National Gallery, Trafalgar Square, London
Knickers Model's Own - A Year Of Frugal Fashion Book Launch & Fundraising Celebration
Hosted by Cancer Research UK and Caroline Jones
Grief and fashion. Surely the two don't mix?
We currently have 125 guests from the worlds of fashion and fundraising on the guest list including solo award-winning fundraiser Caroline Jones, model and former Miss England Georgia Jones, fashion blogger Olivia Purvis, celebrity hairdresser and The One Show's ‘Street Barber' Michael Douglas and make-up artist to the stars Cheryl Phelps-Gardiner. To arrange for a reporter/photographer to join us tomorrow evening please contacthelenlewis@literallypr.com ASAP.
Details:
Peyton & Byrne Café, National Gallery, Trafalgar Square, London, WC2N 5DN
Time:
1900-1930 arrival, 1930 speeches, 2000 book signing, 2100 party ends
About Knickers Model's Own
Caroline Jones' Mum, Mary (72), passed away in October 2014 after a brave battle with breast cancer. A couple of months later, on New Year's Eve, Caroline had an idea that would lead to her raising more than £50,000 for Cancer Research UK (and counting!). Every day in 2015 Caroline put together a fabulous outfit from pre-loved items sold in Cancer Research UK shops. Despite grieving for the loss of her dear Mum, Caroline got up every day and had her photograph taken to share on social media. She quickly amassed thousands of followers, thousands of pounds in donations, and become the solo fundraising success story of 2015. The start of 2016 represented a new challenge for Caroline, as she began work on Knickers Model's Own - THE BOOK!
Caroline is now ready to unveil her incredible work in this stunning, photo-led fashion book, packed with tips for anyone keen to learn how to spot a gem in their local charity shop, how to fundraise in style and how to honour your loved ones.
Supported by Cancer Research UK throughout her fundraising - and now publishing - efforts,Knickers Model's Ownhas attracted attention from the likes of globally renowned photographers Rankin and Jason Bell, fashion designers including Henry Holland and leading bloggers such as Olivia Purvis. The publication of
Knickers Model's Ownwill continue to support the vital work that Cancer Research UK does to beat cancer sooner. 100% of profits from book sales will go directly to Cancer Research UK's life-saving research.
The story behind the story
Caroline invented her own unique style of solo fundraising: she vowed to create 365 outfits from items bought or borrowed from Cancer Research UK charity shops. After she created social media accounts to enable friends and family to follow her fundraising journey things started to explode. By the end of her incredible year Caroline had 10,000+ likes onFacebook, 2,500+ followers onInstagramand over 1,400+ donations on herJust Givingpage.
Bang on trend
The frugal fashionista has an incredible eye for pick n' mix styling, and a passion for pre-loved shoes, jewellery, hats, and clothes. Caroline's innate sense of style and her tendency to successfully bend the sartorial rules, mean this book will inspire you to embrace the endless possibilities of pre-loved clothes.
About the author
Caroline Jones is the powerhouse behind the headline-hitting, homespun fundraising campaign,Knickers Model's Own. Heartbroken but determined after the loss of her Mum, Caroline chose to focus on Cancer Research UK following her Mum's many years of dedication as a volunteer at their local shop.
Caroline regularly speaks publicly about fundraising and motivation. She is married with three children and lives in Harpenden, Hertfordshire.
"Determination won the day,"says Caroline."There were many days when negative thoughts would creep in and I thought I couldn't see the challenge through. Family, friends and the support of Cancer Research UK got me through as well as my own motivation, which I have only just discovered about myself!"
The Essential Details
Format:Hardback
Purchase links:
www.Cruk.org/knickersmodelsown
Price:£20
Release Date:25thMay 2016
Connect online:
Press folder:http://bit.ly/1QpEIWx
Facebook:
https://www.facebook.com/Knickersmodelsown
Twitter:
https://twitter.com/knickersmyown
Instagram:
www.Instagram.com/knickers_models_own
Just Giving
www.justgiving.com/knickers-models-own
Awards:
*2015 JustGiving winner 'Creative Fundraiser of the Year'
*Points of Light award winner - from UK Prime Minister (recognising outstanding volunteering)
*Cancer Research UK 2015 Flame of Hope awards - Special Commendation 'Pioneer of the Year'