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18.
May
2016.
Diary Notice Launch Event/Celeb Photo Call: 19th May 1900, National Gallery

 

 

 

[image]Diary notice: tomorrow evening (Thursday 19thMay, 1900-2100), National Gallery, Trafalgar Square, London

 

Knickers Model's Own - A Year Of Frugal Fashion Book Launch & Fundraising Celebration

Hosted by Cancer Research UK and Caroline Jones

Grief and fashion. Surely the two don't mix?

 

We currently have 125 guests from the worlds of fashion and fundraising on the guest list including solo award-winning fundraiser Caroline Jones, model and former Miss England Georgia Jones, fashion blogger Olivia Purvis, celebrity hairdresser and The One Show's ‘Street Barber' Michael Douglas and make-up artist to the stars Cheryl Phelps-Gardiner. To arrange for a reporter/photographer to join us tomorrow evening please contacthelenlewis@literallypr.com ASAP.

 

Details:

Peyton & Byrne Café, National Gallery, Trafalgar Square, London, WC2N 5DN

Time:

1900-1930 arrival, 1930 speeches, 2000 book signing, 2100 party ends

 

 

About Knickers Model's Own

Caroline Jones' Mum, Mary (72), passed away in October 2014 after a brave battle with breast cancer. A couple of months later, on New Year's Eve, Caroline had an idea that would lead to her raising more than £50,000 for Cancer Research UK (and counting!). Every day in 2015 Caroline put together a fabulous outfit from pre-loved items sold in Cancer Research UK shops. Despite grieving for the loss of her dear Mum, Caroline got up every day and had her photograph taken to share on social media. She quickly amassed thousands of followers, thousands of pounds in donations, and become the solo fundraising success story of 2015. The start of 2016 represented a new challenge for Caroline, as she began work on Knickers Model's Own - THE BOOK!

Caroline is now ready to unveil her incredible work in this stunning, photo-led fashion book, packed with tips for anyone keen to learn how to spot a gem in their local charity shop, how to fundraise in style and how to honour your loved ones.

 

Supported by Cancer Research UK throughout her fundraising - and now publishing - efforts,Knickers Model's Ownhas attracted attention from the likes of globally renowned photographers Rankin and Jason Bell, fashion designers including Henry Holland and leading bloggers such as Olivia Purvis. The publication of

Knickers Model's Ownwill continue to support the vital work that Cancer Research UK does to beat cancer sooner. 100% of profits from book sales will go directly to Cancer Research UK's life-saving research.

 

The story behind the story

Caroline invented her own unique style of solo fundraising: she vowed to create 365 outfits from items bought or borrowed from Cancer Research UK charity shops. After she created social media accounts to enable friends and family to follow her fundraising journey things started to explode. By the end of her incredible year Caroline had 10,000+ likes onFacebook, 2,500+ followers onInstagramand over 1,400+ donations on herJust Givingpage.

 

Bang on trend

The frugal fashionista has an incredible eye for pick n' mix styling, and a passion for pre-loved shoes, jewellery, hats, and clothes. Caroline's innate sense of style and her tendency to successfully bend the sartorial rules, mean this book will inspire you to embrace the endless possibilities of pre-loved clothes.

 

About the author

Caroline Jones is the powerhouse behind the headline-hitting, homespun fundraising campaign,Knickers Model's Own. Heartbroken but determined after the loss of her Mum, Caroline chose to focus on Cancer Research UK following her Mum's many years of dedication as a volunteer at their local shop.

Caroline regularly speaks publicly about fundraising and motivation. She is married with three children and lives in Harpenden, Hertfordshire.

"Determination won the day,"says Caroline."There were many days when negative thoughts would creep in and I thought I couldn't see the challenge through. Family, friends and the support of Cancer Research UK got me through as well as my own motivation, which I have only just discovered about myself!"

[image] 

The Essential Details

Format:Hardback

Purchase links:

www.Cruk.org/knickersmodelsown

Price:£20

Release Date:25thMay 2016

 

Connect online:

Press folder:http://bit.ly/1QpEIWx

Facebook:

https://www.facebook.com/Knickersmodelsown

Twitter:

https://twitter.com/knickersmyown

Instagram:

www.Instagram.com/knickers_models_own

Just Giving

www.justgiving.com/knickers-models-own

 

Awards:

*2015 JustGiving winner 'Creative Fundraiser of the Year'

*Points of Light award winner - from UK Prime Minister (recognising outstanding volunteering)

*Cancer Research UK 2015 Flame of Hope awards - Special Commendation 'Pioneer of the Year'